Do

• Keep the copy column to columns 1–6 and vertically centre it against the image.
• Let the image fill columns 7–12 and the whole hero height, cropped to fill (object-fit: cover).
• Use the style's own button shapes and radius tokens for the two CTAs; the secondary is a ghost button.
• Close the copy column with a hairline and one muted meta line (rating, location, availability).
• At phone width show the image first at 4:5, then the copy.

Don't

• Don't centre the copy horizontally or put the headline over the image.
• Don't add a gradient overlay, floating badges or stats cards on the photo.
• Don't use a stock illustration in place of the photo; use the style's treatment (photo, duotone, grayscale).