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Base style · contemporary · balanced

Frosted Glass

Translucent, blurred panels layered over a deep coloured field, overlapping each other in depth with hairline light edges, a clean geometric sans and quiet, precise type.

Moods
calm, futuristic, cool, technical, elegant
Suits
saas, ai, fintech, devtools, health, wellness
Type
Sora + Manrope

Principles

  • Build every screen as layers: a coloured backdrop, then frosted panels, then content inside the panels
  • Make panels overlap each other or the backdrop shapes by at least one grid column; flat side-by-side cards are not this style
  • Frost every panel: translucent surface fill, background blur, a 1 px light edge and a soft long shadow
  • Keep colour in the backdrop (blurred blobs, mesh); text and controls inside panels stay neutral
  • Set type in one clean geometric sans at medium weights (500–600); hierarchy by size, never by heavy weight

Hard rules

  • No flat side-by-side cards without overlap or a shared pane; three equal glass cards in a row is the default look this style replaces.
  • No heavy weights (800–900), no uppercase display type, no serif headlines.
  • No coloured text on glass except links and one accent figure per panel; text stays `text`, `heading` or `textMuted`.
  • No gradient fills on panels or buttons; gradients live only in the backdrop layer.
  • No thick or dark borders on panels; edges are 1 px and light.
  • No glass on glass on glass: at most two frost layers deep.

Full page preview with sample copy, rendered from the same tokens and layout the agent receives.

For coding agents

Rules and live patterns

Every pattern Frosted Glass owns, drawn by the same renderer as the picker with the style's default tokens and sample copy. Each has an anchor (#<pattern id>). A design's own DESIGN.md and tokens.json stay the source of truth; this page shows what the patterns look like.

Do

  • Build three layers in this order: (1) the page `bg` plus blurred colour shapes or a mesh field, (2) frosted panels, (3) content inside panels. Text never sits directly on a colour blob.
  • Frost every panel the same way: `background: color-mix(in srgb, var(--surface) 62%, transparent)`, `backdrop-filter: blur(24px) saturate(140%)`, a 1 px `border` edge, and the `radius` token (22 px).
  • Give panels the soft shadow: one long, low-opacity shadow (`0 24px 60px -20px rgb(0 0 0 / 0.45)` in dark mode, `/ 0.18` in light). Panels inside panels use `surfaceAlt` frost and no shadow.
  • Overlap panels where the layout gives shared columns or rows (`span`/`rowSpan` that intersect): the later panel in source order sits on top.
  • Draw backdrop blobs from `accent` and `accent2` only, blurred 80 px or more, at 50–70% opacity; one or two per section.
  • Set everything in the heading/body sans at 500–600; display at step 5–6 with tight tracking; muted copy uses `textMuted`.
  • Use the mono face only for timestamps, numbers in chips and dates.
  • Animate only opacity, blur and a 8–16 px translate on entrance (320 ms, the motion easing); stop all movement under `prefers-reduced-motion`.
  • Provide a fallback where `backdrop-filter` is unsupported: use the solid `surface` colour (it already passes AA).
  • At 375 px, hide backdrop shapes, keep panels full width with 16 px side margins, and drop the overlap (stack panels with a 16 px gap).

Don't

  • No flat side-by-side cards without overlap or a shared pane; three equal glass cards in a row is the default look this style replaces.
  • No heavy weights (800–900), no uppercase display type, no serif headlines.
  • No coloured text on glass except links and one accent figure per panel; text stays `text`, `heading` or `textMuted`.
  • No gradient fills on panels or buttons; gradients live only in the backdrop layer.
  • No thick or dark borders on panels; edges are 1 px and light.
  • No glass on glass on glass: at most two frost layers deep.
  • No busy photographs behind text panels; the backdrop is colour fields or a calm image blurred heavily.
  • No hard offset shadows, no drop shadows on text.

Heroes (4)

Layered panels

hero.frosted-layered-panels · hero

Rule
Two blurred colour blobs sit behind; the main frosted panel (1–8) holds the headline, and a smaller panel (8–12) overlaps its lower-right corner with live facts.
Slots
eyebrow, headline, subhead, cta, cta2, meta, facts[2..3]
Grid
blobA 1-6 · blobB 8-12 · main 1-8 · float 8-12
Notes
The floating panel shares column 8 and row 3 with the main panel, so it visibly overlaps it. Both panels are frosted; the blobs are blurred 80px+ and hide at phone width.

Grid of four rows. A blurred accent blob covers 1–6 (rows 1–3) and an accent2 blob covers 8–12 (rows 2–4); both hide at phone width. The main frosted panel spans 1–8 on rows 2–3 with eyebrow (muted), headline at step 6 weight 600 (max ~14 ch), muted lead and a row of a large primary button plus a ghost button. A smaller panel (surfaceAlt frost) spans 8–12 on rows 3–4, bottom-aligned, overlapping the main panel's lower right: a muted label, then 2–3 fact rows (name left, value right) split by hairlines.

Brand & product studio

We make complicated companies simple to choose

Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.

Start a projectRead case studies

Booking projects from June 2026

launches shipped

140+

years independent

12

Desktop

Brand & product studio

We make complicated companies simple to choose

Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.

Start a projectRead case studies

Booking projects from June 2026

launches shipped

140+

years independent

12

Phone, 390 px

Aurora stage

hero.frosted-aurora-stage · hero

Rule
A mesh-gradient backdrop fills the whole hero; a frosted panel sits low on 2–7 with the headline, a small status chip floats high on 9–12.
Slots
heroImage, eyebrow, headline, subhead, cta, meta
Grid
backdrop 1-12 · chip 9-12 · panel 2-7
Notes
The backdrop is a rounded media cell (radius token) with a slow mesh gradient from accent/accent2; the panel and chip are frosted over it. Never centre the panel.

A rounded media cell with a slow mesh gradient (accent → accent2 over the page bg) fills 1–12 across both rows. A status chip (small frosted capsule: accent2 dot + label) floats top-right on 9–12 and hides on phone. The frosted panel sits bottom-left on 2–7: eyebrow, h1 at step 5 weight 600, a muted paragraph and a large primary button. The panel never centres.

Booking projects from June 2026

Brand & product studio

We make complicated companies simple to choose

Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.

Start a project
Desktop

Brand & product studio

We make complicated companies simple to choose

Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.

Start a project
Phone, 390 px

Floating device

hero.frosted-device-float · hero

Rule
Text on 1–6; on 7–12 a frosted frame holds a product image with a smaller frosted chip nested inside it, and a colour blob glows behind the frame.
Slots
eyebrow, headline, subhead, cta, cta2, heroImage, meta
Grid
text 1-6 · glow 8-12 · frame 7-12
Notes
Panel inside panel: the image frame is frosted, and the status chip inside it is a second, lighter frost layer.

Columns 1–6: eyebrow, headline at step 6 (max ~12 ch), muted lead, then a primary button and a link button. Columns 7–12: a frosted frame with small padding holds a 4:3 rounded product image and, beneath it, a nested chip (surfaceAlt frost) with an accent2 ring and a small status line. An accent blob on 8–12 glows behind the frame (same grid cell) and hides on phone.

Brand & product studio

We make complicated companies simple to choose

Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.

Start a projectRead case studies

Booking projects from June 2026

Desktop

Brand & product studio

We make complicated companies simple to choose

Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.

Start a projectRead case studies

Booking projects from June 2026

Phone, 390 px

Notification stack

hero.frosted-notification-stack · hero

Rule
Headline bottom-left on 1–7; on 8–12 a vertical stack of three or four frosted notification panels floats over a blurred blob.
Slots
eyebrow, headline, subhead, cta, items[3..4]
Grid
text 1-7 · glow 9-12 · stack 8-12
Notes
The notification panels sit on top of the blob in the same cell; stagger them with a small horizontal offset in CSS if you like, but keep one column line.

Columns 1–7, bottom-aligned: eyebrow, headline at step 6, muted lead, large primary button. Columns 8–12: three or four frosted notification rows (accent dot md, a weight-600 label over a muted line, muted time on the right) stacked with small gaps over an accent2 blob in 9–12. Phone: headline first, then the notifications.

Brand & product studio

We make complicated companies simple to choose

Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.

Start a project

Discovery sprint

Two weeks of interviews, audits and competitor teardown.

2 weeks

Positioning workshop

A day with your leadership to agree on one story.

1 day

Identity design

Logo, type, colour, motion and a working toolkit.

8 weeks

Desktop

Brand & product studio

We make complicated companies simple to choose

Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.

Start a project

Discovery sprint

Two weeks of interviews, audits and competitor teardown.

2 weeks

Positioning workshop

A day with your leadership to agree on one story.

1 day

Identity design

Logo, type, colour, motion and a working toolkit.

8 weeks

Phone, 390 px

Navigation (2)

Content blocks (13)

Stacked panes

features.frosted-stacked-panes · features

Rule
Intro on 1–4; features as a stack of wide frosted panes on 5–12, each with a ring mark, title and muted paragraph side by side.
Slots
sectionLabel, title, body, features[3..5]
Grid
intro 1-4 · panes 5-12

Columns 1–4 hold the eyebrow, h2 (step 4, weight 600) and a muted paragraph, top-aligned. Columns 5–12 hold 3–5 wide frosted panes with small gaps; each pane is a row: a small accent ring (sm) on the left, then the h3 and a muted paragraph (max 56 ch).

What you get

What we do

Each engagement starts with a two-week audit: interviews with customers, sales and the people who build the product. The brief writes itself after that.

Positioning

Find the one sentence your best customers already believe.

Identity systems

Logos, type and colour that work on a factory floor and a pitch deck.

Websites

Fast, editable sites built on the CMS your team already knows.

Sales enablement

Decks, one-pagers and demos your reps actually use.

Desktop

What you get

What we do

Each engagement starts with a two-week audit: interviews with customers, sales and the people who build the product. The brief writes itself after that.

Positioning

Find the one sentence your best customers already believe.

Identity systems

Logos, type and colour that work on a factory floor and a pitch deck.

Websites

Fast, editable sites built on the CMS your team already knows.

Sales enablement

Decks, one-pagers and demos your reps actually use.

Phone, 390 px

Offset layers

content.frosted-offset-layers · content

Rule
Two frosted panels stagger across a blob: the statement panel on 1–7, the supporting panel lower on 6–12, overlapping by two columns.
Slots
sectionLabel, statement, body, cta
Grid
glow 3-10 · statement 1-7 · support 6-12
Notes
The second panel starts at column 6, under the first panel's last two columns, so the layers read as depth.

An accent2 blob spans 3–10 across both rows. The first frosted panel (1–7, row 1) holds the eyebrow and a statement at step 4 weight 500. The second panel (surfaceAlt frost, 6–12, row 2) holds a muted paragraph and a link button with arrow; it starts under the first panel's last two columns so they read as stacked layers.

About

Most rebrands fail because they start with a logo. Ours start with a sales call recording and a spreadsheet of lost deals.

Each engagement starts with a two-week audit: interviews with customers, sales and the people who build the product. The brief writes itself after that.

Start a project
Desktop

About

Most rebrands fail because they start with a logo. Ours start with a sales call recording and a spreadsheet of lost deals.

Each engagement starts with a two-week audit: interviews with customers, sales and the people who build the product. The brief writes itself after that.

Start a project
Phone, 390 px

Gauge panel

stats.frosted-gauge-panel · stats

Rule
One wide frosted panel holds a short title and three or four gauges in a row: a ring mark, a figure and a muted caption each.
Slots
title, stats[3..4]
Grid
panel 1-12

One wide frosted panel: an h3 title, then 3–4 gauges in a row, each a small accent2 ring (sm, can be drawn as a progress ring), the figure at step 4 weight 600 and a muted small caption.

Twelve years in numbers

140+

launches shipped

12

years independent

9 of 10

clients return

31%

average lift in demo requests

Desktop

Twelve years in numbers

140+

launches shipped

12

years independent

9 of 10

clients return

31%

average lift in demo requests

Phone, 390 px

Glass captions

gallery.frosted-glass-captions · gallery

Rule
A wide rounded image on 1–8 over two rows, a tall image on 9–12, a square below it, and a frosted caption panel overlapping the wide image's lower edge on 6–10.
Slots
title, gallery1, gallery2, gallery3, caption
Grid
title 1-7 · wide 1-8 · tall 9-12 · square 9-12 · caption 6-10
Notes
The caption panel is frosted and sits on top of both the wide image and the square; it must overlap image edges.

Title (h2) on 1–7 in row 1. A wide 16:9 rounded photo spans 1–8 on rows 2–3; a 4:5 photo spans 9–12 on rows 1–2; a square mesh-gradient tile sits on 9–12 in row 3. A frosted caption panel on 6–10 (row 3, bottom-aligned) overlaps both the wide photo and the square.

Selected work

Corvid Robotics — identity

Desktop

Selected work

Corvid Robotics — identity

Phone, 390 px

Floating quote

testimonial.frosted-floating-quote · testimonial

Rule
A blob and a ring glow behind; one frosted quote panel floats on 3–10 with the quote at step 3 and a round avatar with name and role.
Slots
quote, image, author, role
Grid
glowA 1-5 · glowB 9-12 · panel 3-10

An accent blob on 1–5 and an accent2 ring on 9–12 sit behind (hidden on phone). One frosted panel on 3–10 holds the quote at step 3 weight 500 (max 44 ch) and a row with a round avatar, the name (600) and a muted role.

“They understood our product faster than our own sales team did.”

Hanna Lindqvist

CEO, Corvid Robotics

Desktop
“They understood our product faster than our own sales team did.”

Hanna Lindqvist

CEO, Corvid Robotics

Phone, 390 px

Segmented pane

pricing.frosted-segmented-pane · pricing

Rule
All plans live inside one frosted pane, split by vertical hairlines into two or three segments; no separate cards.
Slots
title, sectionLabel, plans[2..3]
Grid
header 1-12 · pane 1-12
Notes
The recommended segment gets a second frost layer (surfaceAlt) inside the pane and a primary button.

Header row: h2 left, muted small label right. Then one frosted pane holding 2–3 plan segments split by vertical hairlines: plan name (h4), price at step 5 weight 600, muted inclusions, a secondary button. The recommended segment gets a surfaceAlt frost layer and a primary button.

Engagements

Pricing

Sprint

€18k

Two-week positioning sprint with a written brand platform.

Choose Sprint

Rebrand

€85k

Positioning, identity and a launch toolkit over 12 weeks.

Most popular — choose

Partner

€14k/mo

A standing team for product launches and campaigns.

Choose Partner
Desktop

Engagements

Pricing

Sprint

€18k

Two-week positioning sprint with a written brand platform.

Choose Sprint

Rebrand

€85k

Positioning, identity and a launch toolkit over 12 weeks.

Most popular — choose

Partner

€14k/mo

A standing team for product launches and campaigns.

Choose Partner
Phone, 390 px

Aurora panel

cta.frosted-aurora-panel · cta

Rule
A rounded mesh-gradient field spans the grid; a frosted panel on 2–8 holds the headline, a line and an inline email form.
Slots
image, headline, body, newsletter
Grid
field 1-12 · panel 2-8

A rounded mesh-gradient field spans 1–12; a frosted panel on 2–8, vertically centred over it, holds the h2 (step 4), a muted line and an inline email form (frosted field + primary button).

Have a hard thing to explain?

Each engagement starts with a two-week audit: interviews with customers, sales and the people who build the product. The brief writes itself after that.

you@example.com
Subscribe
Desktop

Have a hard thing to explain?

Each engagement starts with a two-week audit: interviews with customers, sales and the people who build the product. The brief writes itself after that.

Email
you@example.com
Subscribe
Phone, 390 px

Pane list

faq.frosted-pane-list · faq

Rule
Title block on 1–4; all questions inside one frosted pane on 6–12, separated by hairlines.
Slots
sectionLabel, title, body, faqs[4..8]
Grid
title 1-4 · pane 6-12

Columns 1–4: eyebrow, h2, a muted line. Columns 6–12: one frosted pane holding 4–8 questions (h4, weight 600) with muted answers, separated by hairlines. Collapsing is allowed with a thin plus/minus.

FAQ

Working together

Each engagement starts with a two-week audit: interviews with customers, sales and the people who build the product. The brief writes itself after that.

How big are your projects?

Most run 8–16 weeks with a team of three to five people.

Do you work with startups?

Yes, from Series A onwards, when there's a product and paying customers.

Do you build the website too?

We design and build, then train your team to run it.

Where are you based?

Lisbon and London, working with clients across Europe and North America.

Can we hire you for a single deliverable?

Occasionally — a naming project or a sales deck. Ask us.

Desktop

FAQ

Working together

Each engagement starts with a two-week audit: interviews with customers, sales and the people who build the product. The brief writes itself after that.

How big are your projects?

Most run 8–16 weeks with a team of three to five people.

Do you work with startups?

Yes, from Series A onwards, when there's a product and paying customers.

Do you build the website too?

We design and build, then train your team to run it.

Where are you based?

Lisbon and London, working with clients across Europe and North America.

Can we hire you for a single deliverable?

Occasionally — a naming project or a sales deck. Ask us.

Phone, 390 px

Console

contact.frosted-console · contact

Rule
One frosted console pane: details on 1–4, a vertical hairline at 5, the form on 6–12.
Slots
title, address, email, hours, contact
Grid
details 1-4 · rule 5-5 · form 6-12

One frosted pane across the grid: title (h2), address, email and muted hours on 1–4; a vertical hairline at column 5 (hidden on phone); the form on 6–12 with frosted fields (surfaceAlt), labels above, primary submit.

Start a conversation

Rua da Boavista 72, 1200-066 Lisboa

hello@northfold.com

Studio open Mon–Thu, 9:30–18:00

Name
Your name
Email
you@example.com
Message
Tell us a little about your project…
Send message
Desktop

Start a conversation

Rua da Boavista 72, 1200-066 Lisboa

hello@northfold.com

Studio open Mon–Thu, 9:30–18:00

Name
Your name
Email
you@example.com
Message
Tell us a little about your project…
Send message
Phone, 390 px

Card rail

blog.frosted-card-rail · blog

Rule
Posts slide in a horizontal rail of frosted cards, each a rounded image inside the card's padding, then date and title.
Slots
title, cta, posts[3..6]
Grid
header 1-12 · rail full

Header row: h2 and a ghost button with arrow. Posts scroll horizontally in a full-bleed rail of frosted cards (about 3.3 visible on desktop): a rounded 4:3 image inset inside the card padding, a mono date and an h4 title.

Field notes

Start a project

Apr 3, 2026 · 8 min

Your homepage is a sales call nobody attends

Mar 1, 2026 · 5 min

The case against the brand book

Jan 22, 2026 · 6 min

Naming a product in 2026

Dec 9, 2025 · 4 min

Industrial brands deserve good type

←→
Desktop

Field notes

Start a project

Apr 3, 2026 · 8 min

Your homepage is a sales call nobody attends

Mar 1, 2026 · 5 min

The case against the brand book

Jan 22, 2026 · 6 min

Naming a product in 2026

Dec 9, 2025 · 4 min

Industrial brands deserve good type

←→
Phone, 390 px

Chip cloud

logos.frosted-chip-cloud · logos

Rule
A small muted label, then client names as a wrapping row of frosted chips.
Slots
sectionLabel, clients[6..12]
Grid
chips 1-12

A muted small label, then 6–12 client names as frosted chips (radius 999 px, label text) in a wrapping row. Phone: one row that scrolls sideways.

Trusted by

Corvid Robotics

Fieldstack

Tidewater Labs

Arklow Valves

Mosswood Bio

Kestrel Freight

Desktop

Trusted by

Corvid Robotics

Fieldstack

Tidewater Labs

Arklow Valves

Mosswood Bio

Kestrel Freight

Phone, 390 px

Portrait panes

team.frosted-portrait-panes · team

Rule
People in frosted panes three per row: a rounded 4:5 portrait inset in the pane, then name and role on one line.
Slots
sectionLabel, title, team[3..6]
Grid
header 1-6 · panes 1-12

Eyebrow and h2 on 1–6, then 3–6 frosted panes three per row: a rounded 4:5 portrait inset inside the pane, and the name (h4) with the muted role on one line under it.

Team

The studio

Rita Carvalho

Founder, strategy

Owen Blake

Design director

Sana Qureshi

Lead developer

Mateus Lima

Copy and naming

Desktop

Team

The studio

Rita Carvalho

Founder, strategy

Owen Blake

Design director

Sana Qureshi

Lead developer

Mateus Lima

Copy and naming

Phone, 390 px

Step track

list.frosted-step-track · list

Rule
Title on 1–5; steps on 6–12 as rows of a small frosted number chip beside the title and text, joined by a hairline.
Slots
sectionLabel, title, items[3..6]
Grid
title 1-5 · steps 6-12

Columns 1–5: eyebrow and h2. Columns 6–12: 3–6 steps separated by hairlines; each row holds a small frosted chip with the step number (surfaceAlt) beside the h4 title and a muted paragraph.

Index

Services

01

Discovery sprint

Two weeks of interviews, audits and competitor teardown.

02

Positioning workshop

A day with your leadership to agree on one story.

03

Identity design

Logo, type, colour, motion and a working toolkit.

04

Website

Strategy, copy, design and build in Webflow or Next.js.

Desktop

Index

Services

01

Discovery sprint

Two weeks of interviews, audits and competitor teardown.

02

Positioning workshop

A day with your leadership to agree on one story.

03

Identity design

Logo, type, colour, motion and a working toolkit.

04

Website

Strategy, copy, design and build in Webflow or Next.js.

Phone, 390 px

Footers (2)

Glass dock

footer.frosted-glass-dock · footer

Rule
One frosted dock pane: wordmark and line on 1–4, stacked links 6–8, inline newsletter and legal on 9–12.
Slots
siteName, tagline, pages, newsletter, legal
Grid
brand 1-4 · links 6-8 · signup 9-12

One frosted pane: wordmark and a muted line on 1–4, links stacked on 6–8, an inline newsletter form and the muted legal line on 9–12.

Northfold

Strategy and design for companies that make things

  • Services
  • Work
  • About
  • Contact
you@example.com
Subscribe

© 2026 Northfold. All rights reserved.

Desktop
Northfold

Strategy and design for companies that make things

  • Services
  • Work
  • About
  • Contact
Email
you@example.com
Subscribe

© 2026 Northfold. All rights reserved.

Phone, 390 px

Hairline base

footer.frosted-hairline-base · footer

Rule
A single quiet line under a hairline: wordmark, plain links, muted legal.
Slots
siteName, pages, legal
Grid
line 1-12

A 1 px hairline, then one row: wordmark, plain links, muted legal line. No panel — the quiet ending after a page full of layers.

Northfold
  • Services
  • Work
  • About
  • Contact

© 2026 Northfold. All rights reserved.

Desktop
Northfold
  • Services
  • Work
  • About
  • Contact

© 2026 Northfold. All rights reserved.

Phone, 390 px

Hero library heroes that suit Frosted Glass

Product with flanking specshero.product-floating-specs · productA square product shot in 4–9 is flanked by spec callouts: 2–3 feature labels in 1–3 and 2–3 numbers in 10–12, each with a top rule; the headline runs 1–8 underneath, price and CTA in 10–12.Tilted app screenshothero.product-screenshot-tilt · productA two-zone intro (eyebrow + headline in 1–7, subhead + CTA in 9–12, bottom-aligned) over a large app screenshot in 3–12 that tilts back in perspective and bleeds past the right edge; a logo row closes the hero.Interactive 3D objecthero.interactive-3d-object · interactiveA draggable 3D object fills 6–12 for the full hero height; eyebrow top-left; subhead + CTA mid-left in 1–4; the display headline sits bottom-left in 1–5, running up to the object's edge; a 'drag to rotate' hint bottom-right.Video inset under the headlinehero.video-inset-frame · videoA full-width display headline at step 6; under it, on one row, a subhead + CTA in 1–4 and a wide 21:9 rounded video window in 5–12 that sits like part of the headline.Full-bleed, bottom platehero.fullbleed-overlay-bottom · full-bleedA photograph fills the whole viewport; a solid page-colour plate sits on its bottom-left (columns 1–7) holding eyebrow, headline, subhead and one CTA; a small caption plate sits bottom-right in 10–12.Split, media righthero.split-media-right · splitCopy in columns 1–6, vertically centred; the image fills columns 7–12 at the full hero height. A hairline and a muted meta line close the copy column.Product, centred shothero.product-centered-shot · productProduct launch layout on one axis: a short product-name headline, a wide 16:9 product shot that dominates the hero, a row of 3–4 specs divided by rules, then price and one CTA.Form firsthero.form-first · collageThe signup form is the hero's action: headline, subhead and an inline email form with a reassurance line in 1–6; a left-ruled column in 8–12 lists 3–4 numbered things you get.Whitespace with a single actionhero.minimal-whitespace-cta · minimalColumns 1–7 are left empty on purpose; a small block in 8–11 sits on the bottom edge: eyebrow, a short h1 at step 3 and one large primary button. Column 12 stays empty.