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Base style · contemporary · airy

Scandinavian Soft

Calm Nordic interiors on screen: pale warm neutrals, one rounded sans in light weights, soft-cornered photographs and panels inset from the page edge, and a lot of air.

Moods
calm, minimal, friendly, warm
Suits
wellness, health, hospitality, real-estate, architecture, crafts
Type
Nunito + Nunito Sans

Principles

  • Inset content one column from each edge (columns 2–11); the outer columns are breathing room
  • Soften every edge: rounded media and panels, arch or circle frames, circles instead of bullets, no rule thicker than 1 px
  • Keep type gentle: one rounded sans in light or regular weights, display no larger than scale step 6
  • Group content on pale surface panels instead of lines or borders; one muted accent, used sparingly
  • One idea per section, generous vertical space; when in doubt, remove an element

Hard rules

  • No hard edges: no square photos, no 2 px+ rules, no thick borders, no outlined cards with four borders.
  • No bold or black weights (700+) anywhere except a single short label; no all-caps headlines.
  • No saturated colour: no pure black text on pure white, no neon accents, no gradients, no glow.
  • No three feature cards in a row, no icon grids, no star ratings or logo walls.
  • No full-bleed colour bands; panels are always inset at least one column from the page edge.
  • No more than one idea per section: never stack a stat row, a quote and a CTA in the same band.

Full page preview with sample copy, rendered from the same tokens and layout the agent receives.

For coding agents

Rules and live patterns

Every pattern Scandinavian Soft owns, drawn by the same renderer as the picker with the style's default tokens and sample copy. Each has an anchor (#<pattern id>). A design's own DESIGN.md and tokens.json stay the source of truth; this page shows what the patterns look like.

Do

  • Keep content inside columns 2–11 on desktop; columns 1 and 12 stay empty except for the photos and panels the patterns place there.
  • Round every image and panel with the `radius` token (16 px); use `frame: arch` or `circle` exactly where a pattern says so.
  • Set headlines in the heading font at weight 300–400 with normal leading; the display size never goes above scale step 6 (hero headlines only; everything else stays at step 5 or below).
  • Use the surface and surfaceAlt colours as rounded panels to group content; a panel replaces a border, a card or a rule.
  • Lead list items with a small filled circle in the accent colour (12–16 px) instead of bullets, numbers or icons.
  • Use at most one accent-coloured element per screen besides the circles: the primary button or one link.
  • Use warm daylight photographs (interiors, materials, hands, nature) with soft contrast; keep people unposed.
  • Give sections at least `space.section` (128 px) of vertical padding; on phones at least 64 px.
  • At 375 px, stack in source order with a 24 px side gutter, keep the rounded corners and drop decorative circles marked `mobile: hide`.
  • Ease every hover and reveal over 300 ms or more; nothing snaps, bounces or slides in from the side.

Don't

  • No hard edges: no square photos, no 2 px+ rules, no thick borders, no outlined cards with four borders.
  • No bold or black weights (700+) anywhere except a single short label; no all-caps headlines.
  • No saturated colour: no pure black text on pure white, no neon accents, no gradients, no glow.
  • No three feature cards in a row, no icon grids, no star ratings or logo walls.
  • No full-bleed colour bands; panels are always inset at least one column from the page edge.
  • No more than one idea per section: never stack a stat row, a quote and a CTA in the same band.
  • No dense text: paragraphs never exceed 52 characters per line, and never more than three paragraphs in a row.
  • No drop shadows other than the `soft` token on a lifted element (a pill nav or a hovered panel).

Heroes (4)

Arch window

hero.scandinavian-arch-window · hero

Rule
Text block in columns 2–6, vertically centred; an arch-framed 3:4 photograph in 7–11 with a large pebble circle on its lower edge. Columns 1 and 12 stay empty.
Slots
eyebrow, headline, subhead, cta, cta2, heroImage
Grid
text 2-6 · window 7-11 · pebble 10-11
Notes
Display at step 6, weight 400, normal leading. A large surfaceAlt pebble circle rests on the window's lower edge (columns 10–11, overlapping the arch) and hides at phone width. The second CTA is a quiet text link.

Text block in columns 2–6, vertically centred beside the window, with 80 px of air above and below: muted eyebrow, display headline at step 6 (weight 400, normal leading, ≤16 ch), a muted lead paragraph, then a large primary button and a quiet text link with an arrow on one line (they wrap, left-aligned, at phone width). A 3:4 photograph with an arch frame (top corners fully rounded into a semicircle) stands in 7–11. A large surfaceAlt pebble circle rests on the window's lower edge in columns 10–11, overlapping the photo, and hides at phone width. Columns 1 and 12 stay empty. Phone: text first, then the arch photo.

Brand & product studio

We make complicated companies simple to choose

Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.

Start a projectRead case studies
Desktop

Brand & product studio

We make complicated companies simple to choose

Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.

Start a projectRead case studies
Phone, 390 px

Soft panorama

hero.scandinavian-soft-panorama · hero

Rule
Headline in 2–7 and a short subhead with CTA in 9–11 share a baseline above a rounded 21:9 panorama; three quiet facts sit under it in 2–11.
Slots
headline, subhead, cta, heroImage, facts[3..3]
Grid
headline 2-7 · aside 9-11 · panorama full · facts 2-11
Notes
The panorama is the hero's weight: rounded corners, a calm interior or landscape. Facts open with a small accent dot, no icons.

Top row: display headline at step 6, weight 300, in 2–7, bottom-aligned with a short muted subhead and an arrowed secondary button in 9–11. Below: one rounded 21:9 panorama across the full grid. Under it, three facts in a row across 2–11, each a small accent circle, a label at weight 600 and a short muted line. Phone: headline, subhead, button, panorama, facts stacked.

We make complicated companies simple to choose

Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.

Start a project

Hours

Studio open Mon–Thu, 9:30–18:00

Where

Rua da Boavista 72, 1200-066 Lisboa

Contact

+351 21 340 5512

Desktop

We make complicated companies simple to choose

Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.

Start a project

Hours

Studio open Mon–Thu, 9:30–18:00

Where

Rua da Boavista 72, 1200-066 Lisboa

Contact

+351 21 340 5512

Phone, 390 px

Room panel

hero.scandinavian-soft-room-panel · hero

Rule
A pale rounded panel fills columns 1–7 and holds the whole message, top to bottom; a rounded 4:5 photograph stands in 8–12 with a small dot-led caption.
Slots
eyebrow, headline, subhead, cta, cta2, heroImage, caption
Grid
panel 1-7 · photo 8-12
Notes
The panel uses the surface colour and the style radius; its content is spaced between top (eyebrow) and bottom (subhead + actions).

A rounded panel in the surface colour fills columns 1–7 at full hero height (≥80 vh), padded 80 px by 64 px; inside, the eyebrow sits at the top, the step-6 headline (weight 400, ≤14 ch) in the middle and the lead plus a primary button and an arrow link at the bottom (space between). Columns 8–12 hold a rounded 4:5 photograph with a caption underneath that starts with a small accent2 dot.

Brand & product studio

We make complicated companies simple to choose

Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.

Start a projectRead case studies

Corvid Robotics — identity

Desktop

Brand & product studio

We make complicated companies simple to choose

Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.

Start a projectRead case studies

Corvid Robotics — identity

Phone, 390 px

Quiet sun

hero.scandinavian-soft-quiet-sun · hero

Rule
A large pale circle rests behind columns 8–11; the headline, subhead and an inline newsletter form sit flush left in 2–7. No image.
Slots
eyebrow, headline, subhead, newsletter
Grid
text 2-7 · sun 8-11
Notes
The circle uses the surfaceAlt colour (low contrast, purely atmospheric) and hides at phone width; the form never crosses it. Display weight 300.

No photograph. A very large circle in the surfaceAlt colour sits in columns 8–11; the text block in 2–7 sits beside it and never crosses it: eyebrow, display headline at step 6 weight 300 (≤20 ch), a muted lead and an inline email form. The circle is low-contrast atmosphere, not a graphic; it hides at phone width.

Brand & product studio

We make complicated companies simple to choose

Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.

you@example.com
Subscribe
Desktop

Brand & product studio

We make complicated companies simple to choose

Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.

Email
you@example.com
Subscribe
Phone, 390 px

Navigation (2)

Content blocks (13)

Alternating rooms

features.scandinavian-soft-alternating-rooms · features

Rule
Two to four features as calm rows: a rounded 4:3 photo in 2–6 and the text in 8–11; alternate sides on every second row.
Slots
sectionLabel, title, features[2..4]
Grid
label 2-7 · image 2-6 · text 8-11
Notes
Even rows mirror (alternate: mirror): image 7–11, text 2–5. Never put features in cards.

Label and an h2 at weight 400 (≤22 ch) in 2–7. Then two to four rows, 64 px apart: a rounded 4:3 photo in 2–6 and text in 8–11 (muted number, h3 weight 400, a ≤44 ch paragraph, an arrow link), vertically centred. Flip every second row (photo 7–11, text 2–5). No cards, no icons.

What you get

What we do

01

Positioning

Find the one sentence your best customers already believe.

Learn more

02

Identity systems

Logos, type and colour that work on a factory floor and a pitch deck.

Learn more

03

Websites

Fast, editable sites built on the CMS your team already knows.

Learn more
Desktop

What you get

What we do

01

Positioning

Find the one sentence your best customers already believe.

Learn more

02

Identity systems

Logos, type and colour that work on a factory floor and a pitch deck.

Learn more

03

Websites

Fast, editable sites built on the CMS your team already knows.

Learn more
Phone, 390 px

Pebble list

list.scandinavian-soft-pebble-list · list

Rule
Intro in columns 2–5; four to eight items in 7–11, each led by a small accent circle instead of a bullet or number.
Slots
sectionLabel, title, body, items[4..8]
Grid
intro 2-5 · list 7-11

Intro stack in 2–5 (eyebrow, h2 weight 400, muted paragraph), top-aligned. Four to eight items in 7–11, 32 px apart, each a row: a small accent circle aligned to the title's first line, then an h4 at weight 400 and a muted small paragraph (≤48 ch). No dividers between items.

Index

Services

Each engagement starts with a two-week audit: interviews with customers, sales and the people who build the product. The brief writes itself after that.

Discovery sprint

Two weeks of interviews, audits and competitor teardown.

Positioning workshop

A day with your leadership to agree on one story.

Identity design

Logo, type, colour, motion and a working toolkit.

Website

Strategy, copy, design and build in Webflow or Next.js.

Launch support

Training, templates and a month of on-call design.

Retainer

A senior designer embedded two days a week.

Desktop

Index

Services

Each engagement starts with a two-week audit: interviews with customers, sales and the people who build the product. The brief writes itself after that.

Discovery sprint

Two weeks of interviews, audits and competitor teardown.

Positioning workshop

A day with your leadership to agree on one story.

Identity design

Logo, type, colour, motion and a working toolkit.

Website

Strategy, copy, design and build in Webflow or Next.js.

Launch support

Training, templates and a month of on-call design.

Retainer

A senior designer embedded two days a week.

Phone, 390 px

Soft masonry

gallery.scandinavian-soft-masonry · gallery

Rule
Six or nine rounded photographs in a three-column masonry, each with a quiet one-line caption. Title above, flush left with the first column (1–8).
Slots
title, items[6..9]
Grid
title 1-8 · gallery full
Notes
Mix portrait and landscape crops so the columns stagger; no hover zoom, no lightbox chrome.

Title (h2, weight 400) in 1–8, flush with the first gallery column. Then six or nine rounded photographs in a three-column masonry with mixed portrait and landscape crops so the columns stagger, each with a one-line muted caption. Two columns at tablet, one at phone.

Selected work

Corvid Robotics — identity

Fieldstack — website

Tidewater Labs — naming

Arklow — trade show

Corvid Robotics — identity

Fieldstack — website

Desktop

Selected work

Corvid Robotics — identity

Fieldstack — website

Tidewater Labs — naming

Arklow — trade show

Corvid Robotics — identity

Fieldstack — website

Phone, 390 px

Quiet card

testimonial.scandinavian-soft-quiet-card · testimonial

Rule
One quote on a pale rounded panel spanning 3–10, centred inside the panel, with a small circular portrait above and the name below.
Slots
image, quote, author, role
Grid
panel 3-10
Notes
The only centred text in the style lives inside this panel. Quote at step 3, weight 400.

One rounded surface panel in columns 3–10, padded 64 px: a small circular portrait (about two columns of the panel, 64–120 px) centred at the top, the quote at step 3 weight 400 centred (≤46 ch), then the name (label, weight 600) and a muted role, centred. This panel is the only place the style centres text.

“They understood our product faster than our own sales team did.”

Hanna Lindqvist

CEO, Corvid Robotics

Desktop
“They understood our product faster than our own sales team did.”

Hanna Lindqvist

CEO, Corvid Robotics

Phone, 390 px

Calm figures

stats.scandinavian-soft-calm-figures · stats

Rule
A short intro in 2–5; three light-weight figures in 6–11, bottom-aligned. Figures at step 5, weight 300 — calm, never bold.
Slots
sectionLabel, title, stats[3..3]
Grid
intro 2-5 · figures 6-11

Intro (eyebrow + h3 weight 400) in 2–5, bottom-aligned with three figures in 6–11. Each figure is a step-5 number at weight 300 with a muted caption of ≤22 ch underneath. No rules, no units in colour.

By the numbers

Twelve years in numbers

140+

launches shipped

12

years independent

9 of 10

clients return

Desktop

By the numbers

Twelve years in numbers

140+

launches shipped

12

years independent

9 of 10

clients return

Phone, 390 px

Newsletter nook

cta.scandinavian-soft-newsletter-nook · cta

Rule
A rounded panel in surfaceAlt spanning 2–11: headline and line on its left half, an inline email form on its right half.
Slots
headline, body, newsletter
Grid
nook 2-11
Notes
The panel is inset from the page edges by one column; never full-bleed.

A rounded panel in surfaceAlt across columns 2–11 (never full-bleed), padded 80 px top and bottom: h2 weight 400 and a short line on the panel's left half, an inline email form vertically centred on its right half. Phone: headline, line, form stacked.

Have a hard thing to explain?

Each engagement starts with a two-week audit: interviews with customers, sales and the people who build the product. The brief writes itself after that.

you@example.com
Subscribe
Desktop

Have a hard thing to explain?

Each engagement starts with a two-week audit: interviews with customers, sales and the people who build the product. The brief writes itself after that.

Email
you@example.com
Subscribe
Phone, 390 px

Folded notes

faq.scandinavian-soft-folded-notes · faq

Rule
Title in 2–4; four to six questions as small rounded notes on the surface colour, two per row across 6–11, every answer visible.
Slots
sectionLabel, title, faqs[4..6]
Grid
title 2-4 · notes 6-11

Title stack in 2–4. Four to six questions in 6–11, two per row, each a small rounded surface note padded 32 px: question as h4, answer underneath in small type. All answers visible; no accordions, no chevrons.

FAQ

Working together

How big are your projects?

Most run 8–16 weeks with a team of three to five people.

Do you work with startups?

Yes, from Series A onwards, when there's a product and paying customers.

Do you build the website too?

We design and build, then train your team to run it.

Where are you based?

Lisbon and London, working with clients across Europe and North America.

Can we hire you for a single deliverable?

Occasionally — a naming project or a sales deck. Ask us.

Desktop

FAQ

Working together

How big are your projects?

Most run 8–16 weeks with a team of three to five people.

Do you work with startups?

Yes, from Series A onwards, when there's a product and paying customers.

Do you build the website too?

We design and build, then train your team to run it.

Where are you based?

Lisbon and London, working with clients across Europe and North America.

Can we hire you for a single deliverable?

Occasionally — a naming project or a sales deck. Ask us.

Phone, 390 px

Story with arch

content.scandinavian-soft-story · content

Rule
An arch-framed 4:5 photograph in 1–5 spanning the section's height; title, lead and body hang from column 7 to 11.
Slots
image, sectionLabel, title, lead, body2
Grid
image 1-5 · text 7-11

An arch-framed 4:5 photograph in 1–5 spanning the section's four text rows. From column 7 to 11: eyebrow, h2 weight 400 (≤20 ch), lead (≤44 ch) and a muted body paragraph in 7–10. Use for about and article openings.

About

How we think

Each engagement starts with a two-week audit: interviews with customers, sales and the people who build the product. The brief writes itself after that.

We hand over everything — source files, a living brand system and a website your team can edit without calling us.

Desktop

About

How we think

Each engagement starts with a two-week audit: interviews with customers, sales and the people who build the product. The brief writes itself after that.

We hand over everything — source files, a living brand system and a website your team can edit without calling us.

Phone, 390 px

Circle portraits

team.scandinavian-soft-circle-portraits · team

Rule
Title in 2–6 and a line in 8–11; four to eight people below, four per row, as circular portraits with centred name and role.
Slots
title, body, team[4..8]
Grid
title 2-6 · intro 8-11

Title (h2 weight 400) in 2–6, bottom-aligned with a muted line in 8–11. Then four to eight people, four per row, each a circular portrait with the name (label, weight 600) and role (small, muted) centred under it. Two per row at phone width.

The studio

Each engagement starts with a two-week audit: interviews with customers, sales and the people who build the product. The brief writes itself after that.

Rita Carvalho

Founder, strategy

Owen Blake

Design director

Sana Qureshi

Lead developer

Mateus Lima

Copy and naming

Desktop

The studio

Each engagement starts with a two-week audit: interviews with customers, sales and the people who build the product. The brief writes itself after that.

Rita Carvalho

Founder, strategy

Owen Blake

Design director

Sana Qureshi

Lead developer

Mateus Lima

Copy and naming

Phone, 390 px

Two plans

pricing.scandinavian-soft-two-plans · pricing

Rule
Intro in 2–4; exactly two plans side by side on rounded surface panels in 5–12. Prices at step 4, weight 300.
Slots
sectionLabel, title, body, plans[2..2]
Grid
intro 2-4 · plans 5-12
Notes
Two plans, not three. Mark the recommended one with the primary button only — no badges, no colour fill.

Intro stack in 2–4; exactly two plans side by side in 5–12, each a rounded surface panel: plan name (h4, default heading weight), price at step 4 weight 300, a short inclusions line and a button. The recommended plan uses the primary button, the other the secondary — no badges, no coloured panels.

Pricing

Engagements

Each engagement starts with a two-week audit: interviews with customers, sales and the people who build the product. The brief writes itself after that.

Sprint

€18k

Two-week positioning sprint with a written brand platform.

Choose Sprint

Rebrand

€85k

Positioning, identity and a launch toolkit over 12 weeks.

Most popular — choose
Desktop

Pricing

Engagements

Each engagement starts with a two-week audit: interviews with customers, sales and the people who build the product. The brief writes itself after that.

Sprint

€18k

Two-week positioning sprint with a written brand platform.

Choose Sprint

Rebrand

€85k

Positioning, identity and a launch toolkit over 12 weeks.

Most popular — choose
Phone, 390 px

Journal

blog.scandinavian-soft-journal · blog

Rule
Title and a link to all posts on one row; two to four posts below, two per row, each a rounded 3:2 photo with date, title and one line.
Slots
title, cta, posts[2..4]

Title (h2 weight 400) and an arrow link to all posts on one row, space between. Two to four posts, two per row: rounded 3:2 photo, muted date, h3 weight 400 title, one-line summary.

Field notes

Start a project

Apr 3, 2026 · 8 min

Your homepage is a sales call nobody attends

What lost-deal interviews reveal about B2B websites.

Mar 1, 2026 · 5 min

The case against the brand book

Why guidelines belong in a website your team visits.

Jan 22, 2026 · 6 min

Naming a product in 2026

Trademarks, domains and the 400-name longlist.

Dec 9, 2025 · 4 min

Industrial brands deserve good type

Notes from rebranding a valve manufacturer.

Desktop

Field notes

Start a project

Apr 3, 2026 · 8 min

Your homepage is a sales call nobody attends

What lost-deal interviews reveal about B2B websites.

Mar 1, 2026 · 5 min

The case against the brand book

Why guidelines belong in a website your team visits.

Jan 22, 2026 · 6 min

Naming a product in 2026

Trademarks, domains and the 400-name longlist.

Dec 9, 2025 · 4 min

Industrial brands deserve good type

Notes from rebranding a valve manufacturer.

Phone, 390 px

Visit us

contact.scandinavian-soft-visit · contact

Rule
A rounded 4:3 map in 1–6; title, address, email, phone and hours stacked in 8–11 with one secondary button.
Slots
image, title, address, email, phone, hours, cta
Grid
map 1-6 · details 8-11

A rounded 4:3 map in 1–6, vertically centred with the details in 8–11: h2 weight 400, address, email, phone, muted opening hours and one secondary button ("Get directions").

Start a conversation

Rua da Boavista 72, 1200-066 Lisboa

hello@northfold.com

+351 21 340 5512

Studio open Mon–Thu, 9:30–18:00

Send message
Desktop

Start a conversation

Rua da Boavista 72, 1200-066 Lisboa

hello@northfold.com

+351 21 340 5512

Studio open Mon–Thu, 9:30–18:00

Send message
Phone, 390 px

Letter form

contact.scandinavian-soft-letter-form · contact

Rule
A soft panel in 3–10 holding a two-line intro and a full contact form (name, email, message); the panel is the only element.
Slots
title, body, contact
Grid
panel 3-10

A single rounded surface panel in 3–10 padded 64 px: h2 weight 400, a muted two-line intro and a contact form (name, email, message). Fields have a 1 px border in the border colour, the style radius and a bg fill; the submit button is the primary button.

Start a conversation

Each engagement starts with a two-week audit: interviews with customers, sales and the people who build the product. The brief writes itself after that.

Name
Your name
Email
you@example.com
Message
Tell us a little about your project…
Send message
Desktop

Start a conversation

Each engagement starts with a two-week audit: interviews with customers, sales and the people who build the product. The brief writes itself after that.

Name
Your name
Email
you@example.com
Message
Tell us a little about your project…
Send message
Phone, 390 px

Footers (2)

Calm base

footer.scandinavian-soft-calm-base · footer

Rule
On the surface colour: wordmark and tagline in 1–4, stacked links in 6–8, address and email in 10–12; a hairline, then the legal line.
Slots
siteName, tagline, pages, address, email, legal
Grid
brand 1-4 · links 6-8 · contact 10-12 · legal 1-6

On the surface colour with 80 px padding: wordmark plus a muted tagline in 1–4, stacked plain links in 6–8, address and email in 10–12; then a 1 px hairline across the grid and the muted legal line in 1–6.

Northfold

Strategy and design for companies that make things

  • Services
  • Work
  • About
  • Contact

Rua da Boavista 72, 1200-066 Lisboa

hello@northfold.com

© 2026 Northfold. All rights reserved.

Desktop
Northfold

Strategy and design for companies that make things

  • Services
  • Work
  • About
  • Contact

Rua da Boavista 72, 1200-066 Lisboa

hello@northfold.com

© 2026 Northfold. All rights reserved.

Phone, 390 px

Single line

footer.scandinavian-soft-single-line · footer

Rule
Wordmark, plain links and the legal line on one quiet row, wrapping at phone width.
Slots
siteName, pages, legal

One quiet row, space between: wordmark, plain links, muted legal line. Wraps onto two or three lines at phone width.

Northfold
  • Services
  • Work
  • About
  • Contact

© 2026 Northfold. All rights reserved.

Desktop
Northfold
  • Services
  • Work
  • About
  • Contact

© 2026 Northfold. All rights reserved.

Phone, 390 px

Hero library heroes that suit Scandinavian Soft

Split, media righthero.split-media-right · splitCopy in columns 1–6, vertically centred; the image fills columns 7–12 at the full hero height. A hairline and a muted meta line close the copy column.Whitespace with a single actionhero.minimal-whitespace-cta · minimalColumns 1–7 are left empty on purpose; a small block in 8–11 sits on the bottom edge: eyebrow, a short h1 at step 3 and one large primary button. Column 12 stays empty.Statement, bottom-lefthero.minimal-statement-left · minimalA tall, quiet hero: a mono index top-left and meta top-right on one row, and a two-to-three-line statement as the h1 at step 5 sitting on the bottom-left (1–9), with one underline link under it.Full-bleed in a mat framehero.fullbleed-framed · full-bleedThe photo fills the viewport inside an even mat of page colour (one space step 3 on all sides); four labels sit in the mat's corners: eyebrow top-left, meta top-right, headline bottom-left, CTA bottom-right.Split, media lefthero.split-media-left · splitThe image fills columns 1–7 at full hero height; column 8 stays empty; a narrow copy column in 9–12 sits on the bottom edge and ends in a ruled facts list and one CTA.Product, centred shothero.product-centered-shot · productProduct launch layout on one axis: a short product-name headline, a wide 16:9 product shot that dominates the hero, a row of 3–4 specs divided by rules, then price and one CTA.Single linehero.minimal-single-line · minimalOne sentence as the h1 at step 4, flush left across 1–10 and vertically centred in a 60vh hero; one text link with an arrow in 11–12 on the same line. Nothing else.Form firsthero.form-first · collageThe signup form is the hero's action: headline, subhead and an inline email form with a reassurance line in 1–6; a left-ruled column in 8–12 lists 3–4 numbered things you get.