Feature opener
hero.editorial-magazine-feature-opener · hero
- Rule
- A 21:9 photograph across the full grid with a caption; below it the kicker on 2–4, a serif headline at step 6 on 2–11, an italic dek on 2–8 and the byline.
- Slots
heroImage,eyebrow,headline,subhead,author,meta- Grid
- image
1-12· kicker2-4· headline2-10· dek2-8· byline2-8 - Notes
- Like the first spread of a magazine feature. Column 1 stays empty under the image so the text block is inset from the photo's edge.
The photograph opens the hero: 21:9 across 1–12, full colour, with a small italic caption under its right edge. Below, everything hangs from column 2 (column 1 is the margin): the kicker in small uppercase tracked body face in the accent colour on 2–4; the headline in the display serif at step 6, weight 400, tight leading, max ~18 ch, on 2–11 (three to four lines at 1440 px); the dek (standfirst) in italic at lead size on 2–8; then the byline — "Words by …" in small uppercase and a muted date. At phone width the image stays first, the margin column collapses and the headline drops to step 3.
Open alone, full size (desktop, tablet, phone; layout tree included)
Brand & product studio
We make complicated companies simple to choose
Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.
Hanna Lindqvist
Booking projects from June 2026
Brand & product studio
We make complicated companies simple to choose
Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.
Hanna Lindqvist
Booking projects from June 2026