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Hero library · oversized-type

Vertical headline

hero.type-vertical: any design can use this hero. It suits the styles below; pairing it with another style makes the picker warn about a clash.

Rule
The headline runs vertically up the left edge (columns 1–4) for the full hero height; the image fills 5–9; eyebrow sits top-right and subhead, CTA and meta sit bottom-right in 10–12.
Slots
headline, heroImage, eyebrow, subhead, cta, meta
Grid
headline 1-4 · image 5-9 · aside 10-12
Notes
The headline is set vertically (vertical: up = writing-mode: vertical-rl turned 180deg, reading bottom to top), not a rotated block that breaks layout. It is 1–3 words, uppercase, sized so it runs most of the hero height. At phone width it turns horizontal above the image.

Do

  • Run the headline vertically (writing-mode: vertical-rl, rotated to read bottom-to-top) in columns 1–4, running most of the hero height.
  • Fill columns 5–9 with the image at full hero height.
  • Put the eyebrow at the top of 10–12 and subhead, CTA, rule and meta at the bottom of 10–12.

Don't

  • Don't use more than three words in the vertical headline.
  • Don't rotate any other text.
  • Don't use the pattern for long, sentence-style headlines.

Phone width

  • Turn the headline horizontal at step 6 above the image; image at 4:5; then subhead, CTA and meta.
  • Never keep vertical text at 375 px.

Live, in 3 styles it suits

In Japanese Minimal

hero.type-vertical · hero

We make complicated companies simple to choose

Brand & product studio

Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.

Start a project

Booking projects from June 2026

Desktop

We make complicated companies simple to choose

Brand & product studio

Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.

Start a project

Booking projects from June 2026

Phone, 390 px

In Editorial Magazine

hero.type-vertical · hero

We make complicated companies simple to choose

Brand & product studio

Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.

Start a project

Booking projects from June 2026

Desktop

We make complicated companies simple to choose

Brand & product studio

Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.

Start a project

Booking projects from June 2026

Phone, 390 px

In Luxury Fashion

hero.type-vertical · hero

We make complicated companies simple to choose

Brand & product studio

Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.

Start a project

Booking projects from June 2026

Desktop

We make complicated companies simple to choose

Brand & product studio

Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.

Start a project

Booking projects from June 2026

Phone, 390 px