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Hero library · oversized-type

Giant wordmark

hero.giant-wordmark: any design can use this hero. It suits the styles below; pairing it with another style makes the picker warn about a clash.

Rule
The site name runs edge to edge at the largest step, sitting on the bottom of the hero; a three-zone strip above it carries eyebrow (1–4), headline + subhead (5–9) and CTA (11–12).
Slots
eyebrow, headline, subhead, cta, siteName
Grid
eyebrow 1-4 · headline 5-9 · cta 11-12 · wordmark full
Notes
Fit the wordmark to the container width (step 8, tight tracking, uppercase) with clamp() or a fit-text routine; long names shrink, never wrap mid-word. The headline is the page's h1 even though the wordmark is bigger.

Do

  • Set the site name at the top of the type scale and size it to the container width (CSS `clamp()` or a fit-text routine), on one line.
  • Anchor the wordmark to the bottom edge of the hero; the strip of eyebrow / headline + subhead / CTA sits at the top. The headline stays the h1.
  • Let the wordmark touch the grid's outer margins; it is allowed to be the widest thing on the page.
  • At phone width keep it on one or two lines by shrinking the step, never by hyphenating.

Don't

  • Don't use it when the site name is longer than ~14 characters; choose another hero.
  • Don't add an image behind the wordmark or a gradient on the letters (unless the style allows gradients).
  • Don't centre the strip above it; the three zones keep their columns.

Live, in 3 styles it suits

In Swiss International

hero.giant-wordmark · hero

Brand & product studio

We make complicated companies simple to choose

Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.

Start a project

Northfold

Desktop

Brand & product studio

We make complicated companies simple to choose

Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.

Start a project

Northfold

Phone, 390 px

In Brutalist

hero.giant-wordmark · hero

Brand & product studio

We make complicated companies simple to choose

Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.

Start a project

Northfold

Desktop

Brand & product studio

We make complicated companies simple to choose

Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.

Start a project

Northfold

Phone, 390 px

In Neo-Brutalism

hero.giant-wordmark · hero

Brand & product studio

We make complicated companies simple to choose

Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.

Start a project

Northfold

Desktop

Brand & product studio

We make complicated companies simple to choose

Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.

Start a project

Northfold

Phone, 390 px