Brand & product studio
Booking projects from June 2026
We make complicated companies simple to choose
Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.
Most rebrands fail because they start with a logo. Ours start with a sales call recording and a spreadsheet of lost deals.
Start a projectServices
2 weeks
Discovery sprint
Two weeks of interviews, audits and competitor teardown.
1 day
Positioning workshop
A day with your leadership to agree on one story.
8 weeks
Identity design
Logo, type, colour, motion and a working toolkit.
10 weeks
Website
Strategy, copy, design and build in Webflow or Next.js.
4 weeks
Launch support
Training, templates and a month of on-call design.
Ongoing
Retainer
A senior designer embedded two days a week.
Lisbon · London
How we think
Booking projects from June 2026
Tidewater Labs — naming
Each engagement starts with a two-week audit: interviews with customers, sales and the people who build the product. The brief writes itself after that.
We hand over everything — source files, a living brand system and a website your team can edit without calling us.
Most rebrands fail because they start with a logo. Ours start with a sales call recording and a spreadsheet of lost deals.
Gallery
Selected work
Results
Twelve years in numbers
Our team is eleven people: strategists, writers, designers and two engineers who ship what the others draw.
launches shipped
Since 2014
140+
years independent
2025
12
clients return
Audited
9 of 10
average lift in demo requests
Last 12 months
31%
In their words
They understood our product faster than our own sales team did.
Hanna Lindqvist
CEO, Corvid Robotics
Demo requests doubled in the quarter after launch. That paid for the project.
James Okafor
CMO, Fieldstack
The first agency that asked to talk to our engineers before our marketers.
Clara Mendes
COO, Tidewater Labs
Journal
Download the deckApr 3, 2026 · 8 min
Your homepage is a sales call nobody attends
What lost-deal interviews reveal about B2B websites.
Mar 1, 2026 · 5 min
The case against the brand book
Why guidelines belong in a website your team visits.
Jan 22, 2026 · 6 min
Naming a product in 2026
Trademarks, domains and the 400-name longlist.
Dec 9, 2025 · 4 min
Industrial brands deserve good type
Notes from rebranding a valve manufacturer.
Since 2012
Have a hard thing to explain?
Most projects run ten to sixteen weeks. We agree the scope and price up front and say so early if anything changes.
Booking projects from June 2026