Engineered technical minimalism: a warm off-white page boxed into cells by 1 px hairlines, Geist with Geist Mono metadata, weight-500 headlines, isometric line drawings and one dark pill CTA.
Full page preview with sample copy, rendered from the same tokens and layout the agent receives.
For coding agents
Rules and live patterns
Every pattern Technical Hairline owns, drawn by the same renderer as the picker with the style's default tokens and sample copy. Each has an anchor (#<pattern id>). A design's own DESIGN.md and tokens.json stay the source of truth; this page shows what the patterns look like.
Use the palette as given: page `bg` (#FAFAF8 warm off-white), `heading` near-black for headlines and the primary button, `text` for paragraphs, `textMuted` for secondary lines and mono metadata, `border` for every hairline. `surface` only for a highlighted cell or the code panel header.
Draw structure with 1 px solid hairlines in the `border` colour: a full-width rule (edge to edge of the viewport, not the column) under the nav, between section groups and above the footer; a 1 px border with the 12 px `radius` around each boxed object.
Build card rows as one bordered object whose cells share their borders: the outer box has the radius, the inner cells are split by single 1 px hairlines (vertical between columns, horizontal between rows), no gap and no double lines. Cells have 32 × 24 px padding.
Set headlines in the heading face at weight 500 with tight tracking (-0.035em at display size, -0.02em at h2) and tight leading (0.96–1.05): hero display at step 7–8 (about 72–96 px at 1440), section h2 at step 5, cell titles at step 2–3.
Put a mono eyebrow over every section title: uppercase, weight 400, tracking 0.12–0.14em, step −1, `textMuted` or `text`, items separated by a middle dot ("TRAINING DATA · EVALS · RL ENVIRONMENTS").
Use the mono face for every index (01, 02, 03), date (13 OCT 2026), version, state label ("rest", "06"), file name, footnote ("Free estimate in about a minute · NDA on request") and chip.
Make chips and tags mono at step −1 inside a 1 px `border` outline with 4–6 px radius and 4 × 8 px padding; never filled.
Use exactly two button styles: the primary is a dark pill (`heading` fill, `bg` text, fully rounded, 40–44 px tall, weight 500, sentence case), the secondary is a plain text link in the heading colour with a trailing arrow (→). A bordered button is allowed only inside pricing cells.
Illustrate with isometric line drawings (`treatment: isometric`): rounded slabs, stacked plates, cubes and connectors drawn in 1–1.25 px `heading`-colour strokes on the page colour, no fills except a faint `surface` on the top face. Large drawings sit in a bordered panel with a tiny mono state label in the top-right corner; small 72–96 px drawings act as icons at the top of a cell.
Write lists inside cells as em-dash lists ("— Rights review and chain of title"): one item per line, the dash in `textMuted`.
Keep motion restrained: 160 ms colour and border transitions on hover (border to `heading`, arrow nudges 2 px right); isometric drawings may slowly drift a few px. Nothing animates under `prefers-reduced-motion`.
At 375 px: cells stack to one column (figures and people two per row), the hairlines become horizontal rules between cells, the hero drawing panel stays square under the copy, and the logo strip scrolls sideways. Side padding 20 px.
Don't
No drop shadows, glows, gradients, glass, grain or textures; depth comes from hairlines only.
No bold (600+) headlines, no all-caps headlines, no italic display type; caps live only in the small mono labels.
No photos, stock 3D renders, blobs or emoji as illustrations; isometric line drawings only (grayscale portraits are allowed in team cells).
No more than one accent colour, and never as a section fill; the only inverted area is one `heading`-colour ink band per page.
No floating cards with gaps between them where the pattern says shared cells, and no double borders where two cells meet.
No centred hero with three feature cards under it; heroes are split or headline-over-panel, flush left.
No thick rules (2 px+), dashed rules, or coloured borders; every line is 1 px `border` (or `heading` on hover).
No proportional fonts for metadata and no mono for paragraphs: the face says what kind of text it is.
Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.
Start a projectRead case studies→
Booking projects from June 2026
06
Desktop, 1440 px
Brand & product studio
We make complicated companies simple to choose
Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.
Start a projectRead case studies→
Booking projects from June 2026
06
Phone, 390 px
Rule
Copy in 1–6 (mono eyebrow, weight-500 headline, lead, dark pill CTA + arrow link, mono footnote); in 7–12 a 1 px bordered square panel holds an isometric line drawing with a mono state label top-right.
Slots
eyebrow, headline, subhead, cta, cta2, meta, heroImage, index
Grid
copy 1-6 · panel 7-12
Notes
The panel is only the 1 px border and the 12 px radius: no fill, no shadow. The drawing is one large slab among smaller ones, in thin heading-colour strokes.
The reference hero. Columns 1–6, vertically centred: mono uppercase eyebrow with dot separators, display headline at step 7 (weight 500, tight, ≤14 ch, about four lines), a lead paragraph at step 1 (≤50 ch), a row with the dark pill CTA and a text link with an arrow, then a mono footnote in `textMuted`. Columns 7–12: a square panel with a 1 px border and 12 px radius, no fill, holding a large isometric drawing (one big slab among a dozen small ones) and a tiny mono state label 16 px from the top-right corner. Phone: copy first, the square panel under it.
Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.
Start a projectRead case studies→
06
Since 2014
140+
launches shipped
2025
12
years independent
Audited
9 of 10
clients return
Last 12 months
31%
average lift in demo requests
Desktop, 1440 px
Brand & product studio
We make complicated companies simple to choose
Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.
Start a projectRead case studies→
06
Since 2014
140+
launches shipped
2025
12
years independent
Audited
9 of 10
clients return
Last 12 months
31%
average lift in demo requests
Phone, 390 px
Rule
Headline in 1–8 with the lead and CTAs bottom-aligned in 9–12; below, one bordered object: a 21:9 isometric drawing over a row of four figure cells that share their hairlines.
Top row: eyebrow and the display headline (step 7, weight 500, ≤17 ch) in 1–8; the muted lead and the CTA row bottom-aligned in 9–12. Below, one bordered object across 1–12: a 21:9 isometric drawing with a mono state label top-right, a full-width hairline, then four figure cells sharing hairlines (mono uppercase label, figure at step 5 weight 500, a small line). Two figure cells per row on phones.
Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.
Start a projectRead case studies→
Hours
Studio open Mon–Thu, 9:30–18:00
Where
Rua da Boavista 72, 1200-066 Lisboa
Contact
+351 21 340 5512
Desktop, 1440 px
Brand & product studio
We make complicated companies simple to choose
Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.
Start a projectRead case studies→
Hours
Studio open Mon–Thu, 9:30–18:00
Where
Rua da Boavista 72, 1200-066 Lisboa
Contact
+351 21 340 5512
Phone, 390 px
Rule
A contents rail in columns 1–3 (mono label, numbered ruled list); the message in 5–12 with a weight-500 headline, lead, CTAs and a strip of three key/value cells sharing hairlines.
Docs-like. Columns 1–3: a contents rail (mono eyebrow, a hairline, five or six rows of mono number + title at weight 500 separated by hairlines); hidden on phones. Columns 5–12: eyebrow, display headline at step 7 (weight 500, ≤16 ch), lead, the dark pill CTA beside a bordered secondary button with arrow, then a bordered strip of three key/value cells sharing hairlines (mono uppercase key, value at weight 500).
Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.
Start a projectRead case studies→
Booking projects from June 2026
Hours
Studio open Mon–Thu, 9:30–18:00
Where
Rua da Boavista 72, 1200-066 Lisboa
Contact
+351 21 340 5512
Desktop, 1440 px
Brand & product studio
06
We make complicated companies simple to choose
Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.
Start a projectRead case studies→
Booking projects from June 2026
Hours
Studio open Mon–Thu, 9:30–18:00
Where
Rua da Boavista 72, 1200-066 Lisboa
Contact
+351 21 340 5512
Phone, 390 px
Rule
The whole hero is one bordered sheet: a mono header bar (eyebrow left, state label right) over a hairline, copy in 1–7 beside a square isometric drawing in 8–12, then a hairline and three key/value cells sharing hairlines.
The whole hero is one bordered sheet with the 12 px radius. A 48 px header bar: the mono uppercase eyebrow left and a mono state label right, closed by a hairline. Then copy in 1–7 (display headline at step 7, weight 500, ≤15 ch; lead; dark pill CTA + arrow link; mono footnote) beside a square isometric drawing in 8–12, no inner border. A hairline, then three key/value cells sharing vertical hairlines (mono uppercase key, value at weight 500). Phone: the drawing drops under the copy, the cells stack.
Wordmark left, plain links from column 4, a text link and a small dark pill CTA right; a full-width 1 px hairline closes the bar edge to edge.
Slots
siteName, pages, cta2, cta
Grid
logo 1-3 · links 4-8 · actions 9-12
Wordmark left (columns 1–3), plain links from column 4 at weight 400, a text link and a small dark pill CTA right-aligned in 9–12. A full-width 1 px hairline closes the bar edge to edge. Sticky with the page colour behind it. Phone: wordmark, pill CTA and a menu toggle only.
Two tiers split by full-width hairlines: a mono uppercase status line with a mono note right, then wordmark, numbered links and a small dark pill CTA.
Slots
eyebrow, meta, siteName, pages, cta
Grid
logo 1-3 · links 4-10 · cta 11-12
Two tiers, each closed by a full-width hairline: a 32 px status line (mono uppercase eyebrow left, mono note right, both `textMuted`), then the wordmark in 1–3, numbered links (01 Product, 02 Pricing…) in 4–10 and a small dark pill CTA in 11–12.
Each engagement starts with a two-week audit: interviews with customers, sales and the people who build the product. The brief writes itself after that.
Included
Positioning
Find the one sentence your best customers already believe.
Learn more→
New
Identity systems
Logos, type and colour that work on a factory floor and a pitch deck.
Learn more→
Built in
Websites
Fast, editable sites built on the CMS your team already knows.
Learn more→
Desktop, 1440 px
What you get
What we do
Each engagement starts with a two-week audit: interviews with customers, sales and the people who build the product. The brief writes itself after that.
Included
Positioning
Find the one sentence your best customers already believe.
New
Identity systems
Logos, type and colour that work on a factory floor and a pitch deck.
Built in
Websites
Fast, editable sites built on the CMS your team already knows.
Phone, 390 px
Rule
Header (h2 in 1–6, muted paragraph bottom-aligned in 8–12); then one bordered object of three cells split by shared hairlines: small isometric icon, mono uppercase label, title, muted line, mono arrow link.
Slots
sectionLabel, title, body, features[3..3]
Grid
title 1-6 · intro 8-12 · cells 1-12
Section header: mono eyebrow and h2 (step 5, weight 500, ≤20 ch) in 1–6, a muted paragraph bottom-aligned in 8–12. Then one bordered object split into three cells by vertical hairlines. Each cell, top to bottom: a small isometric icon (about 96 × 72 px), a mono uppercase label, the title at step 2 weight 500, a muted line or an em-dash list, and a mono arrow link (dropped on phones).
Find the one sentence your best customers already believe.
Learn more→
02
New
Identity systems
Logos, type and colour that work on a factory floor and a pitch deck.
Learn more→
03
Built in
Websites
Fast, editable sites built on the CMS your team already knows.
Learn more→
Desktop, 1440 px
What you get
What we do
01
Included
Positioning
Find the one sentence your best customers already believe.
Learn more→
02
New
Identity systems
Logos, type and colour that work on a factory floor and a pitch deck.
Learn more→
03
Built in
Websites
Fast, editable sites built on the CMS your team already knows.
Learn more→
Phone, 390 px
Rule
Mono eyebrow and h2 left; three separate bordered cards 24 px apart: a drawing well (isometric, mono index top-right) over a hairline, then a mono chip, title, paragraph and arrow link.
Slots
sectionLabel, title, items[3..3]
Grid
title 1-6 · cards 1-12
Eyebrow and h2 (≤18 ch) top-left. Three separate bordered cards, 24 px apart. Each card: a drawing well (16:9 isometric drawing with the mono index top-right), a hairline across the card, then the body with 24 px padding: a mono uppercase chip, the title at step 3 weight 500, a muted paragraph and a text link with an arrow. On phones the cards scroll sideways, one and a bit in view.
Each engagement starts with a two-week audit: interviews with customers, sales and the people who build the product. The brief writes itself after that.
01
Discovery sprint
Two weeks of interviews, audits and competitor teardown.
View→
02
Positioning workshop
A day with your leadership to agree on one story.
View→
03
Identity design
Logo, type, colour, motion and a working toolkit.
View→
04
Website
Strategy, copy, design and build in Webflow or Next.js.
View→
05
Launch support
Training, templates and a month of on-call design.
View→
Desktop, 1440 px
Index
Services
Each engagement starts with a two-week audit: interviews with customers, sales and the people who build the product. The brief writes itself after that.
01
Discovery sprint
View→
02
Positioning workshop
View→
03
Identity design
View→
04
Website
View→
05
Launch support
View→
Phone, 390 px
Rule
Header, then a ruled index: mono number in 1, title in 2–5, muted line in 6–10, arrow right-aligned in 11–12; full-row hairlines between rows.
Slots
sectionLabel, title, body, items[4..6]
Grid
number 1-1 · title 2-5 · body 6-10 · arrow 12-12
Section header as in the shared cells. Then a ruled index between two hairlines: each row is a 12-column sub-grid with the mono number in column 1, the title (step 2, weight 500) in 2–5, a muted line in 6–10 and an arrow link right-aligned in 11–12. Rows have 20 px padding top and bottom, split by hairlines. Phones drop the muted line.
Find the one sentence your best customers already believe.
Identity systems
Logos, type and colour that work on a factory floor and a pitch deck.
Websites
Fast, editable sites built on the CMS your team already knows.
Sales enablement
Decks, one-pagers and demos your reps actually use.
About
06
Hours
Studio open Mon–Thu, 9:30–18:00
Where
Rua da Boavista 72, 1200-066 Lisboa
Contact
+351 21 340 5512
Good to know
Booking projects from June 2026
hello@northfold.com
Desktop, 1440 px
About
How we think
Positioning
Find the one sentence your best customers already believe.
Identity systems
Logos, type and colour that work on a factory floor and a pitch deck.
Websites
Fast, editable sites built on the CMS your team already knows.
Sales enablement
Decks, one-pagers and demos your reps actually use.
About
06
Hours
Studio open Mon–Thu, 9:30–18:00
Where
Rua da Boavista 72, 1200-066 Lisboa
Contact
+351 21 340 5512
Good to know
Booking projects from June 2026
hello@northfold.com
Phone, 390 px
Rule
Opens on a full-width hairline. 1–6: eyebrow, h2 and a ruled list of guarantees; 7–12: a bordered manifest panel, a mono header row (label, note) over a hairline, then mono key/value lines.
Opens on a full-width hairline with 64 px below it. Left 1–6: eyebrow, h2 (≤18 ch) and four guarantees as a ruled list (title at weight 500, muted line). Right 7–12: a bordered manifest panel: a header row with a mono file name left and a mono index right, a hairline, mono key/value lines (`key` in `textMuted` in the first third, value in `text`) split by hairlines like a JSON manifest, a hairline and a mono footnote (an address or file path).
Each engagement starts with a two-week audit: interviews with customers, sales and the people who build the product. The brief writes itself after that.
Since 2014
140+
launches shipped
2025
12
years independent
Audited
9 of 10
clients return
Last 12 months
31%
average lift in demo requests
Desktop, 1440 px
By the numbers
Twelve years in numbers
Each engagement starts with a two-week audit: interviews with customers, sales and the people who build the product. The brief writes itself after that.
Since 2014
140+
launches shipped
2025
12
years independent
Audited
9 of 10
clients return
Last 12 months
31%
average lift in demo requests
Phone, 390 px
Rule
Header, then four figures in one bordered strip split by shared hairlines: mono uppercase label on top, the figure at step 6 weight 500, a one-line note. Two per row on phones.
Slots
sectionLabel, title, body, stats[4..4]
Grid
title 1-6 · intro 8-12 · cells 1-12
Section header, then four figures in one bordered strip with shared hairlines: mono uppercase label at the top, the figure at step 6 weight 500 with tabular numerals, a muted one-line note. Two per row on phones with the hairlines kept between them.
“They understood our product faster than our own sales team did.”
Hanna Lindqvist
CEO, Corvid Robotics
“Demo requests doubled in the quarter after launch. That paid for the project.”
James Okafor
CMO, Fieldstack
Desktop, 1440 px
Kind words
From our clients
“They understood our product faster than our own sales team did.”
Hanna Lindqvist
CEO, Corvid Robotics
“Demo requests doubled in the quarter after launch. That paid for the project.”
James Okafor
CMO, Fieldstack
Phone, 390 px
Rule
Eyebrow and h2; two quotes in one bordered object split by a hairline: small isometric icon, the quote at step 2 weight 500, then the name and a mono role.
Slots
sectionLabel, title, quotes[2..2]
Grid
quotes 1-12
Eyebrow and h2. Two quotes in one bordered object split by a vertical hairline. Each: a small isometric icon, the quote at step 2 weight 500 (tight, ≤48 ch, no quote marks bigger than the text), then the name at weight 500 and the mono role under it.
Each engagement starts with a two-week audit: interviews with customers, sales and the people who build the product. The brief writes itself after that.
Sprint
For starting out
€18k
Two-week positioning sprint with a written brand platform.
Choose Sprint
Rebrand
Most popular
€85k
Positioning, identity and a launch toolkit over 12 weeks.
Most popular — choose
Partner
For larger teams
€14k/mo
A standing team for product launches and campaigns.
Choose Partner
Booking projects from June 2026
Desktop, 1440 px
Pricing
Engagements
Each engagement starts with a two-week audit: interviews with customers, sales and the people who build the product. The brief writes itself after that.
Sprint
For starting out
€18k
Two-week positioning sprint with a written brand platform.
Choose Sprint
Rebrand
Most popular
€85k
Positioning, identity and a launch toolkit over 12 weeks.
Most popular — choose
Partner
For larger teams
€14k/mo
A standing team for product launches and campaigns.
Choose Partner
Booking projects from June 2026
Phone, 390 px
Rule
Header, then three plans in one bordered strip split by shared hairlines: mono uppercase plan name, mono chip, price at step 6 weight 500, muted line, bordered button; a mono footnote under the strip.
Slots
sectionLabel, title, body, plans[3..3], note
Grid
title 1-6 · intro 8-12 · plans 1-12
Section header, then three plans in one bordered strip with shared hairlines: mono uppercase plan name with a mono outlined chip on the same row, the price at step 6 weight 500, a muted line and a bordered button. A mono footnote under the strip ("Prices in EUR · billed monthly"). Never a lifted "most popular" card; the chip says it.
Most run 8–16 weeks with a team of three to five people.
02
Do you work with startups?
Yes, from Series A onwards, when there's a product and paying customers.
03
Do you build the website too?
We design and build, then train your team to run it.
04
Where are you based?
Lisbon and London, working with clients across Europe and North America.
05
Can we hire you for a single deliverable?
Occasionally — a naming project or a sales deck. Ask us.
Desktop, 1440 px
FAQ
Working together
Booking projects from June 2026
Start a project→
01
How big are your projects?
Most run 8–16 weeks with a team of three to five people.
02
Do you work with startups?
Yes, from Series A onwards, when there's a product and paying customers.
03
Do you build the website too?
We design and build, then train your team to run it.
04
Where are you based?
Lisbon and London, working with clients across Europe and North America.
05
Can we hire you for a single deliverable?
Occasionally — a naming project or a sales deck. Ask us.
Phone, 390 px
Rule
Title block in 1–4 (eyebrow, h2, mono note, arrow link); questions in 6–12 as a ruled list: mono index first, the question at weight 500, the answer under it. All answers visible.
Slots
sectionLabel, title, note, cta, faqs[5..6]
Grid
title 1-4 · list 6-12
Columns 1–4: eyebrow, h2 (≤12 ch), a mono note and an arrow link, pinned to the top. Columns 6–12: a ruled list between hairlines; each row has the mono index (01) in its first column and the question at step 1 weight 500 with the muted answer under it. All answers visible, no chevrons.
Each engagement starts with a two-week audit: interviews with customers, sales and the people who build the product. The brief writes itself after that.
Start a projectRead case studies→
Booking projects from June 2026
01
Discovery sprint
Two weeks of interviews, audits and competitor teardown.
View→
02
Positioning workshop
A day with your leadership to agree on one story.
View→
Desktop, 1440 px
Next step
Have a hard thing to explain?
Each engagement starts with a two-week audit: interviews with customers, sales and the people who build the product. The brief writes itself after that.
Start a projectRead case studies→
Booking projects from June 2026
01
Discovery sprint
Two weeks of interviews, audits and competitor teardown.
View→
02
Positioning workshop
A day with your leadership to agree on one story.
View→
Phone, 390 px
Rule
Opens on a full-width hairline. 1–5: h2 at step 6, a muted line, dark pill CTA + arrow link, a mono footnote; 7–12: two or three ruled routes, each a bordered mono letter chip, title, line and arrow.
Opens on a full-width hairline. Left 1–5: eyebrow, h2 at step 6 (≤14 ch), a muted line, the dark pill CTA + arrow link and a mono footnote. Right 7–12: two or three routes between hairlines, each a 32 px bordered mono letter or number chip, the title at step 3 weight 500 with a muted line, and an arrow at the far right.
What lost-deal interviews reveal about B2B websites.
Mar 1, 2026 · 5 min
The case against the brand book
Why guidelines belong in a website your team visits.
Jan 22, 2026 · 6 min
Naming a product in 2026
Trademarks, domains and the 400-name longlist.
Desktop, 1440 px
Field notes
Start a project→
Apr 3, 2026 · 8 min
Your homepage is a sales call nobody attends
What lost-deal interviews reveal about B2B websites.
Mar 1, 2026 · 5 min
The case against the brand book
Why guidelines belong in a website your team visits.
Jan 22, 2026 · 6 min
Naming a product in 2026
Trademarks, domains and the 400-name longlist.
Phone, 390 px
Rule
h2 and an arrow link on one row, space between; three posts in one bordered strip split by shared hairlines: small isometric icon, mono date, title at weight 500, muted summary.
Slots
title, cta, posts[3..3]
Grid
title 1-8 · link 9-12 · posts 1-12
The h2 left and an arrow link right on one row. Three posts in one bordered strip with shared hairlines: a small isometric icon (a stacked cylinder or plate), the mono date, the title at step 2 weight 500, a muted two-line summary.
A band between two full-width hairlines: a mono uppercase label, then five or six names in muted mono split by vertical hairlines. Scrolls sideways on phones.
Slots
sectionLabel, clients[5..6]
Grid
label 1-2 · names 3-12
A band between two full-width hairlines, 24 px padding: a mono uppercase label, then five or six customer names set in the mono face in `textMuted`, separated by vertical hairlines. On phones the names scroll sideways.
Each engagement starts with a two-week audit: interviews with customers, sales and the people who build the product. The brief writes itself after that.
Hours
Studio open Mon–Thu, 9:30–18:00
Where
Rua da Boavista 72, 1200-066 Lisboa
Contact
+351 21 340 5512
Contact
Name
Your name
Email
you@example.com
Message
Tell us a little about your project…
Send message
Desktop, 1440 px
Contact
Start a conversation
Each engagement starts with a two-week audit: interviews with customers, sales and the people who build the product. The brief writes itself after that.
Hours
Studio open Mon–Thu, 9:30–18:00
Where
Rua da Boavista 72, 1200-066 Lisboa
Contact
+351 21 340 5512
Contact
Name
Your name
Email
you@example.com
Message
Tell us a little about your project…
Send message
Phone, 390 px
Rule
Left 1–5: eyebrow, h2, muted line and a ruled list of mono key/value rows; right 7–12: a bordered form panel (name, email, message) with a mono heading.
Left 1–5: eyebrow, h2, a muted line and a ruled list of mono key/value rows (EMAIL, PHONE, OFFICE). Right 7–12: a bordered form panel with a mono uppercase heading; inputs are 1 px bordered fields with the 12 px radius on the page colour, the submit is the dark pill.
Each engagement starts with a two-week audit: interviews with customers, sales and the people who build the product. The brief writes itself after that.
Rita Carvalho
Founder, strategy
Owen Blake
Design director
Sana Qureshi
Lead developer
Mateus Lima
Copy and naming
Desktop, 1440 px
Team
The studio
Each engagement starts with a two-week audit: interviews with customers, sales and the people who build the product. The brief writes itself after that.
Rita Carvalho
Founder, strategy
Owen Blake
Design director
Sana Qureshi
Lead developer
Mateus Lima
Copy and naming
Phone, 390 px
Rule
Header, then four people in one bordered strip split by shared hairlines: square grayscale portrait, name at weight 500, mono role. Two per row on phones.
Slots
sectionLabel, title, body, team[4..4]
Grid
title 1-6 · intro 8-12 · people 1-12
Section header, then four people in one bordered strip with shared hairlines: a square grayscale portrait, the name at weight 500 and the mono role. Two per row on phones.
Each engagement starts with a two-week audit: interviews with customers, sales and the people who build the product. The brief writes itself after that.
Positioning
Find the one sentence your best customers already believe.
Identity systems
Logos, type and colour that work on a factory floor and a pitch deck.
Websites
Fast, editable sites built on the CMS your team already knows.
Start a projectRead case studies→
06
Desktop, 1440 px
About
How we think
Each engagement starts with a two-week audit: interviews with customers, sales and the people who build the product. The brief writes itself after that.
Positioning
Find the one sentence your best customers already believe.
Identity systems
Logos, type and colour that work on a factory floor and a pitch deck.
Websites
Fast, editable sites built on the CMS your team already knows.
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06
Phone, 390 px
Rule
The one inverted band: heading-colour fill edge to edge. 1–6: eyebrow, h2, line, hairline, three short points, inverted pill CTA + arrow link; 7–12: a bordered drawing panel.
Slots
sectionLabel, title, body, features[3..3], cta, cta2, image, index
Grid
copy 1-6 · panel 7-12
The single inverted band on a page: `heading` fill edge to edge with `bg`-colour text. Copy in 1–6 (eyebrow, h2, a line, a hairline, three short points in a row, then the inverted pill CTA and an arrow link); a bordered isometric drawing panel in 7–12 with light strokes and the mono state label.
Opens on a full-width hairline: wordmark, tagline and mono status line in 1–4, stacked links in 6–8, mono contact in 9–12; a hairline, the mono legal row, then the site name as a giant outlined wordmark.
Slots
siteName, tagline, meta, pages, label, email, address, legal, social
Grid
brand 1-4 · links 6-8 · contact 9-12
Opens on a full-width hairline. Wordmark, tagline and a mono status line in 1–4; stacked links in 6–8; mono contact (label, email, address) in 9–12; a hairline, a mono legal row with a social link, then the site name at step 8 as a giant outlined wordmark (1 px stroke, no fill) bleeding off the bottom.