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Base style · 1970s-1980s · balanced

Seventies Psychedelic

1970s groove: fat rounded display type, sunset stripes of orange, mustard and brown, rising suns and concentric rings, wavy dividers and soft capsule shapes on warm cream.

Moods
playful, warm, retro, friendly
Suits
music, food, events, hospitality, wellness, ecommerce
Type
Shrikhand + Nunito

Principles

  • Set headlines in a fat, rounded display face: big, tight, sentence case
  • Stack warm stripes (orange, second accent, mustard, brown) under suns and at section ends
  • Round everything: capsule buttons and panels, arches, circles and rings; no sharp corners
  • Separate sections with wavy dividers, never straight hairlines
  • Use gradients only as warm sunset bands from accent to accent2, never as a background haze

Hard rules

  • No sharp corners anywhere, no hairline rules, no straight 1 px dividers.
  • No thin, light or condensed headline faces; no all-caps headlines.
  • No cold colours as the base (no grey, navy or pure white page); variants with dark mode use warm brown-black.
  • No glassmorphism, blur, neon glow or soft multi-stop "aurora" gradients.
  • No dense data tables or ruled indexes; information sits in bubbles and capsules.
  • No three square cards in a row; repeated items are capsules, bubbles or masonry flyers.

Full page preview with sample copy, rendered from the same tokens and layout the agent receives.

For coding agents

Rules and live patterns

Every pattern Seventies Psychedelic owns, drawn by the same renderer as the picker with the style's default tokens and sample copy. Each has an anchor (#<pattern id>). A design's own DESIGN.md and tokens.json stay the source of truth; this page shows what the patterns look like.

Do

  • Set every headline in the heading face (a fat, rounded display face) at its regular weight, tight leading (0.95) and tight tracking, sentence case; display headlines at step 6–8.
  • Build stripes as four stacked bars with a 1-unit gap, in this order: `accent`, `accent2`, `surfaceAlt`, `heading`; run them edge to edge where a pattern says `full`.
  • Round everything: buttons and nav links are capsules (fully rounded), panels use the `radius` token (32 px), media use `arch`, `circle` or `rounded` frames.
  • Draw every 8 px divider in a pattern as a wavy line (an SVG sine wave, 8 px stroke, about 24 px amplitude, 120 px wavelength) in `accent` or `heading`.
  • Use gradients only for the two sunset bands (`hero.seventies-wavy-band`, `cta.seventies-gradient-sunset`): a vertical linear gradient from `accent` to `accent2`, text `onAccent` checked on both ends (if it fails AA on `accent2`, end the gradient on a deeper shade of `accent` instead).
  • Allow a long, hard drop shadow (`shadow: long`, 45°, solid `heading` colour) on display headlines only.
  • Centre type in heroes, headers, CTAs and the flowing column; keep body paragraphs to 58 characters.
  • Use warm, saturated, slightly faded colour: the cream `bg`, orange, mustard, brown; photos in duotone or warm colour.
  • At 375 px stack in source order, keep stripes and suns (they scale), keep the concentric hero's emblem at about half the screen width.

Don't

  • No sharp corners anywhere, no hairline rules, no straight 1 px dividers.
  • No thin, light or condensed headline faces; no all-caps headlines.
  • No cold colours as the base (no grey, navy or pure white page); variants with dark mode use warm brown-black.
  • No glassmorphism, blur, neon glow or soft multi-stop "aurora" gradients.
  • No dense data tables or ruled indexes; information sits in bubbles and capsules.
  • No three square cards in a row; repeated items are capsules, bubbles or masonry flyers.
  • No more than one gradient band visible on a screen.
  • No emoji peace signs, flowers or smiley clip-art; the shapes are suns, rings, stripes and starbursts.

Heroes (4)

Sunset stripes

hero.seventies-sunset-stripes · hero

Rule
A big orange half-sun rises on 3–10 straight out of four full-width stripes (orange, second accent, mustard, brown); under them the fat headline centred on 2–11, the subhead on 4–9 and one capsule button.
Slots
headline, subhead, cta
Grid
sun 3-10 · stripes full · headline 2-11 · subhead 4-9 · action 4-9
Notes
The stripes run edge to edge (full bleed) and overlap the sun's base so it sinks into them, like a 1970s album cover. Headline, subhead and button are centred under them with space between.

An orange half-sun rises on 3–10 and sinks slightly into four full-bleed stripes (accent, accent2, mustard `surfaceAlt`, brown `heading`, 16 px each with 8 px gaps) that overlap its base. Below, with space between: the headline at step 7 centred on 2–11 (max ~14 ch), the lead centred on 4–9 and one large primary capsule button.

We make complicated companies simple to choose

Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.

Start a project
Desktop

We make complicated companies simple to choose

Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.

Start a project
Phone, 390 px

Groovy arch

hero.seventies-groovy-arch · hero

Rule
The fat headline tilts −4° on 1–7; an arched duotone photo fills 8–12; a second-accent blob bulges out of the arch's base on 6–8; subhead and two capsule buttons below the headline.
Slots
headline, heroImage, subhead, cta, cta2
Grid
headline 1-7 · arch 8-12 · blob 6-8 · subhead 1-5 · actions 1-6

The headline at step 7, tilted −4°, on 1–7 (max ~10 ch). An arched duotone photo (3:4) fills 8–12 across two rows; a second-accent blob bulges out of the arch's lower-left on 6–8. The lead on 1–5 and two capsule buttons (primary + ghost) under the headline.

We make complicated companies simple to choose

Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.

Start a projectRead case studies
Desktop

We make complicated companies simple to choose

Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.

Start a projectRead case studies
Phone, 390 px

Concentric burst

hero.seventies-concentric-burst · hero

Rule
A concentric emblem centred on 3–10 (a thick second-accent ring, an orange disc, a small second-accent core, sharing one centre) crowns the stack: the label, the fat headline centred on 2–11, the lead and a capsule button.
Slots
eyebrow, headline, cta, subhead
Grid
emblem 3-10 · headline 2-11 · subhead 3-10
Notes
Ring, disc and core share one centre (draw them as one SVG or stacked absolutely). The emblem stays concentric and centred at phone width, at about half the screen width.

A concentric emblem crowns the hero, centred on 3–10: a thick second-accent ring, a band of background, an orange disc and a small second-accent core, all sharing one centre (like a record label or a setting sun seen head-on). Under it, centred: a small label, the fat headline at step 5 on 2–11 (max ~14 ch), the lead on 3–10 and a large primary capsule button. At phone width the emblem stays concentric at about half the screen width.

Brand & product studio

We make complicated companies simple to choose

Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.

Start a project
Desktop

Brand & product studio

We make complicated companies simple to choose

Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.

Start a project
Phone, 390 px

Wavy band

hero.seventies-wavy-band · hero

Rule
A full-bleed orange band: the fat headline at step 8 across all columns, a wavy divider, then the subhead on 1–5 and a capsule button pushed right on 8–12.
Slots
headline, subhead, cta
Grid
headline full · wave full · subhead 1-5 · action 8-12
Notes
Fill the band with a vertical sunset gradient from accent (top) to accent2 (bottom) when gradients are on; all text stays onAccent, so check it on both ends.

A full-bleed orange band (a vertical gradient from accent to accent2 when gradients are on): the headline at step 8 across all columns in `onAccent`, a wavy divider, then the lead on 1–5 and a large secondary capsule button pushed to the right edge of 8–12.

We make complicated companies simple to choose

Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.

Start a project
Desktop

We make complicated companies simple to choose

Northfold is a 14-person studio helping manufacturers, labs and B2B teams explain what they do — and look like they mean it.

Start a project
Phone, 390 px

Navigation (2)

Content blocks (13)

Capsule stack

features.seventies-capsule-stack · features

Rule
A centred header, then features stacked as wide capsules on 2–11 (surface, fully rounded): a big orange numeral at the left end, title and one line beside it.
Slots
sectionLabel, title, features[3..5]
Grid
header 1-12 · capsules 2-11

A centred label and h2 (step 5). Features stack on 2–11 as wide capsules on `surface`, 2 units apart: a big orange numeral at the left end, then the title (h3) and one line of copy beside it.

What you get

What we do

01

Positioning

Find the one sentence your best customers already believe.

02

Identity systems

Logos, type and colour that work on a factory floor and a pitch deck.

03

Websites

Fast, editable sites built on the CMS your team already knows.

04

Sales enablement

Decks, one-pagers and demos your reps actually use.

Desktop

What you get

What we do

01

Positioning

Find the one sentence your best customers already believe.

02

Identity systems

Logos, type and colour that work on a factory floor and a pitch deck.

03

Websites

Fast, editable sites built on the CMS your team already knows.

04

Sales enablement

Decks, one-pagers and demos your reps actually use.

Phone, 390 px

Rainbow steps

list.seventies-rainbow-steps · list

Rule
Steps as rows, each opened by a wavy rule: an orange dot in column 1, a fat numeral 2–3, the title 4–7, the paragraph 8–12.
Slots
title, items[3..5]
Grid
dot 1-1 · number 2-3 · title 4-7 · body 8-12
Notes
The 8 px divider above each step is drawn as the style's wavy rule; there are no straight rules between steps.

The title tilted −3° at step 5, then steps as rows, each opened by a wavy divider: an orange dot in column 1, a fat numeral (step 6, orange link colour) in 2–3, the title in 4–7 and the paragraph in 8–12, vertically centred.

Services

01

Discovery sprint

Two weeks of interviews, audits and competitor teardown.

02

Positioning workshop

A day with your leadership to agree on one story.

03

Identity design

Logo, type, colour, motion and a working toolkit.

04

Website

Strategy, copy, design and build in Webflow or Next.js.

Desktop

Services

01

Discovery sprint

Two weeks of interviews, audits and competitor teardown.

02

Positioning workshop

A day with your leadership to agree on one story.

03

Identity design

Logo, type, colour, motion and a working toolkit.

04

Website

Strategy, copy, design and build in Webflow or Next.js.

Phone, 390 px

Porthole cluster

gallery.seventies-porthole-cluster · gallery

Rule
Two circular portholes and a tall arch: circle on 1–4 (top), arch on 5–8 across two rows, circle on 9–12 (bottom), the caption in the gap under the first circle.
Slots
gallery1, gallery2, gallery3, caption
Grid
first 1-4 · arch 5-8 · last 9-12 · caption 1-4

A circular duotone porthole at the top of 1–4, a tall 3:4 arch on 5–8 across two rows, a second circle at the bottom of 9–12; the small caption centred under the first circle.

Corvid Robotics — identity

Desktop

Corvid Robotics — identity

Phone, 390 px

Sunburst quote

testimonial.seventies-sunburst-quote · testimonial

Rule
A big mustard starburst on 2–11 sits behind the quote, which is set in the fat display face at step 3, centred on 2–11; the name and role centred below the star.
Slots
quote, author, role
Grid
burst 2-11 · quote 2-11 · attribution 2-11

A big mustard starburst on 2–11 sits behind the quote; the quote is set in the fat heading face at step 3, centred on 2–11 (max 36 ch); the name (label) and role (muted) centred under the star, never on it.

“They understood our product faster than our own sales team did.”

Hanna Lindqvist

CEO, Corvid Robotics

Desktop
“They understood our product faster than our own sales team did.”

Hanna Lindqvist

CEO, Corvid Robotics

Phone, 390 px

Bubble figures

stats.seventies-bubble-figures · stats

Rule
A centred title, then three or four figures in one row, each inside a tall rounded surface bubble: fat orange numeral over a short centred caption.
Slots
title, stats[3..4]
Grid
title 1-12 · bubbles 1-12

A centred title (step 4), then three or four tall rounded `surface` bubbles in one row: a fat orange numeral at step 5 at the top and a short centred caption pinned to the bottom, so captions line up across the row.

Twelve years in numbers

140+

launches shipped

12

years independent

9 of 10

clients return

Desktop

Twelve years in numbers

140+

launches shipped

12

years independent

9 of 10

clients return

Phone, 390 px

Gradient sunset

cta.seventies-gradient-sunset · cta

Rule
A full-bleed sunset band (accent fading to accent2): the fat headline centred on 2–11, a capsule button.
Slots
headline, cta
Grid
headline 2-11 · action 2-11
Notes
The band's background is a vertical gradient from accent to accent2 (gradients are allowed only here and in the wavy-band hero); text stays onAccent and must pass AA on both ends — if it fails on accent2, end the gradient on a deeper shade of accent instead.

A full-bleed band with a vertical accent-to-accent2 gradient: the headline at step 6 centred on 2–11 in `onAccent` and a large secondary capsule button; the footer's stripes follow straight after it.

Have a hard thing to explain?

Start a project
Desktop

Have a hard thing to explain?

Start a project
Phone, 390 px

Groovy bubbles

faq.seventies-groovy-bubbles · faq

Rule
The title tilts −4° on 1–5; questions fill 6–12 as a two-column masonry of rounded surface bubbles, question in bold over the answer.
Slots
title, faqs[4..8]
Grid
title 1-5 · bubbles 6-12

The title at step 5, tilted −4°, on 1–5; the questions on 6–12 as a two-column masonry of rounded `surface` bubbles: question (h4) over the answer in small type.

Working together

How big are your projects?

Most run 8–16 weeks with a team of three to five people.

Do you work with startups?

Yes, from Series A onwards, when there's a product and paying customers.

Do you build the website too?

We design and build, then train your team to run it.

Where are you based?

Lisbon and London, working with clients across Europe and North America.

Can we hire you for a single deliverable?

Occasionally — a naming project or a sales deck. Ask us.

Desktop

Working together

How big are your projects?

Most run 8–16 weeks with a team of three to five people.

Do you work with startups?

Yes, from Series A onwards, when there's a product and paying customers.

Do you build the website too?

We design and build, then train your team to run it.

Where are you based?

Lisbon and London, working with clients across Europe and North America.

Can we hire you for a single deliverable?

Occasionally — a naming project or a sales deck. Ask us.

Phone, 390 px

Striped plans

pricing.seventies-stripe-plans · pricing

Rule
A centred title, then two or three rounded surface plans in a row on 2–11, each topped with a short orange stripe: title, fat price, inclusions, capsule button.
Slots
title, plans[2..3]
Grid
title 1-12 · plans 2-11

A centred title, then two or three rounded `surface` plans in one row on 2–11, each topped by a short orange stripe: plan name, the price at step 6 in orange, inclusions, a primary capsule button.

Engagements

Sprint

€18k

Two-week positioning sprint with a written brand platform.

Choose Sprint

Rebrand

€85k

Positioning, identity and a launch toolkit over 12 weeks.

Most popular — choose
Desktop

Engagements

Sprint

€18k

Two-week positioning sprint with a written brand platform.

Choose Sprint

Rebrand

€85k

Positioning, identity and a launch toolkit over 12 weeks.

Most popular — choose
Phone, 390 px

Groovy portraits

team.seventies-groovy-portraits · team

Rule
A centred title, then rounded 4:5 duotone portraits three per row on 2–11, the name and role centred under each.
Slots
title, team[3..6]
Grid
title 1-12 · people 2-11

A centred title, then rounded 4:5 duotone portraits three per row on 2–11; the name (h4) and role centred under each.

The studio

Rita Carvalho

Founder, strategy

Owen Blake

Design director

Sana Qureshi

Lead developer

Mateus Lima

Copy and naming

Desktop

The studio

Rita Carvalho

Founder, strategy

Owen Blake

Design director

Sana Qureshi

Lead developer

Mateus Lima

Copy and naming

Phone, 390 px

Flowing column

content.seventies-flowing-column · content

Rule
One centred column: label, fat h2 at step 5, a wavy divider, two centred paragraphs and a text link.
Slots
sectionLabel, title, body, body2, cta

One centred column, max 64 ch wide: a label in the link colour, the h2 at step 5, a wavy divider, a lead paragraph, a body paragraph and a text link with an arrow.

About

How we think

Each engagement starts with a two-week audit: interviews with customers, sales and the people who build the product. The brief writes itself after that.

We hand over everything — source files, a living brand system and a website your team can edit without calling us.

Start a project
Desktop

About

How we think

Each engagement starts with a two-week audit: interviews with customers, sales and the people who build the product. The brief writes itself after that.

We hand over everything — source files, a living brand system and a website your team can edit without calling us.

Start a project
Phone, 390 px

Flyer wall

blog.seventies-flyer-wall · blog

Rule
The title tilts −3° on 1–8; posts as a two-column masonry of rounded surface flyers on 2–11: rounded photo, orange date, fat title, summary.
Slots
title, posts[2..8]
Grid
title 1-8 · posts 2-11

The title at step 5, tilted −3°, on 1–8; posts as a two-column masonry of rounded `surface` flyers on 2–11: a rounded 4:5 duotone photo, the date in orange, a fat h3 title, a short summary.

Field notes

Apr 3, 2026 · 8 min

Your homepage is a sales call nobody attends

What lost-deal interviews reveal about B2B websites.

Mar 1, 2026 · 5 min

The case against the brand book

Why guidelines belong in a website your team visits.

Jan 22, 2026 · 6 min

Naming a product in 2026

Trademarks, domains and the 400-name longlist.

Dec 9, 2025 · 4 min

Industrial brands deserve good type

Notes from rebranding a valve manufacturer.

Desktop

Field notes

Apr 3, 2026 · 8 min

Your homepage is a sales call nobody attends

What lost-deal interviews reveal about B2B websites.

Mar 1, 2026 · 5 min

The case against the brand book

Why guidelines belong in a website your team visits.

Jan 22, 2026 · 6 min

Naming a product in 2026

Trademarks, domains and the 400-name longlist.

Dec 9, 2025 · 4 min

Industrial brands deserve good type

Notes from rebranding a valve manufacturer.

Phone, 390 px

Hello sunshine

contact.seventies-hello-sunshine · contact

Rule
An orange half-sun on 1–5; the fat title, a line of copy, the email and the form stacked on 6–12.
Slots
title, body, email, contact
Grid
sun 1-5 · form 6-12

A big orange half-sun on 1–5; on 6–12 the fat title (step 5), one line of copy, the email and the form (name, email, message) with capsule fields and a capsule submit button.

Start a conversation

Each engagement starts with a two-week audit: interviews with customers, sales and the people who build the product. The brief writes itself after that.

hello@northfold.com

Name
Your name
Email
you@example.com
Message
Tell us a little about your project…
Send message
Desktop

Start a conversation

Each engagement starts with a two-week audit: interviews with customers, sales and the people who build the product. The brief writes itself after that.

hello@northfold.com

Name
Your name
Email
you@example.com
Message
Tell us a little about your project…
Send message
Phone, 390 px

Footers (2)

Stripe sunset

footer.seventies-stripe-sunset · footer

Rule
Four full-width stripes (accent, accent2, surfaceAlt, heading), then one row: wordmark 1–4, pill links 5–9, legal 10–12.
Slots
siteName, pages, legal
Grid
logo 1-4 · links 5-9 · legal 10-12

Four full-width stripes (accent, accent2, mustard `surfaceAlt`, brown `heading`; 8 px each, 8 px apart), then one row: wordmark on 1–4, capsule page links on 5–9, the muted legal line on 10–12.

Northfold
  • Services
  • Work
  • About
  • Contact

© 2026 Northfold. All rights reserved.

Desktop
Northfold
  • Services
  • Work
  • About
  • Contact

© 2026 Northfold. All rights reserved.

Phone, 390 px

Groovy wordmark

footer.seventies-groovy-wordmark · footer

Rule
The site name centred in the fat display face at step 8, pill links under it, the legal line last.
Slots
siteName, pages, legal

The site name centred in the fat heading face at step 8, capsule page links under it, the muted legal line last.

Northfold

  • Services
  • Work
  • About
  • Contact

© 2026 Northfold. All rights reserved.

Desktop

Northfold

  • Services
  • Work
  • About
  • Contact

© 2026 Northfold. All rights reserved.

Phone, 390 px

Hero library heroes that suit Seventies Psychedelic

Giant wordmarkhero.giant-wordmark · oversized-typeThe site name runs edge to edge at the largest step, sitting on the bottom of the hero; a three-zone strip above it carries eyebrow (1–4), headline + subhead (5–9) and CTA (11–12).Outline + fill typehero.type-outline-fill · oversized-typeTwo display lines at step 6: the first solid across 1–12, the second outlined (stroke only) and indented to start at column 3; subhead + CTA sit under them in 1–4, meta bottom-right.Photo crossed by a marquee bandhero.marquee-band · collageHeadline (1–8) and subhead + CTA (10–12) above a full-bleed 21:9 photo; an accent marquee band runs across the middle of the photo, edge to edge.Headline with stickershero.collage-sticker · collageA huge headline in 1–10 with stickers slapped on it: a tilted accent label overlapping its end (10–12), a star in 1–2 and a second tilted accent2 label in 9–11; subhead + CTA in 3–7.Full-bleed duotone in an accent fieldhero.fullbleed-duotone · full-bleedThe hero is an accent-coloured field: headline at step 5 in onAccent across 1–10, subhead + CTA under it, then a duotone photo (accent × ink) running edge to edge at 21:9.Polaroid rowhero.collage-polaroid · collageCopy in 1–5; three instant-photo prints overlap in 6–12 on staggered rows: print one in 1–6 of that area, print two lower in 5–10 on top of it, print three high in 8–12. Each is a square photo on a surface-coloured card with a short handwritten-style caption.Info posterhero.poster-grid · collageBuilt like an event poster: a giant numeral or date in 1–4 beside an uppercase headline in 5–12; a large circle under the numeral; a 4-column grid of facts (when, where, price, who) with top rules in 5–12; subhead and CTA last.Video inset under the headlinehero.video-inset-frame · videoA full-width display headline at step 6; under it, on one row, a subhead + CTA in 1–4 and a wide 21:9 rounded video window in 5–12 that sits like part of the headline.