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How we think

Most rebrands fail because they start with a logo. Ours start with a sales call recording and a spreadsheet of lost deals.

Each engagement starts with a two-week audit: interviews with customers, sales and the people who build the product. The brief writes itself after that.

We hand over everything — source files, a living brand system and a website your team can edit without calling us.

Twelve years in numbers

Our team is eleven people: strategists, writers, designers and two engineers who ship what the others draw.

140+

launches shipped

12

years independent

9 of 10

clients return

31%

average lift in demo requests

Who we are

The studio

Rita Carvalho

Founder, strategy

Owen Blake

Design director

Sana Qureshi

Lead developer

Mateus Lima

Copy and naming

Have a hard thing to explain?

Most projects run ten to sixteen weeks. We agree the scope and price up front and say so early if anything changes.

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Northfold

Strategy and design for companies that make things

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you@example.com
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