How we think

Each engagement starts with a two-week audit: interviews with customers, sales and the people who build the product. The brief writes itself after that.

We hand over everything — source files, a living brand system and a website your team can edit without calling us.

Our team is eleven people: strategists, writers, designers and two engineers who ship what the others draw.

Results

140+

launches shipped

Counted since we opened, updated every quarter.

years independent

Measured across every project, not our best ones.

9 of 10

clients return

From our own records, checked each year.

Who we are

The studio

Rita Carvalho

Founder, strategy

Owen Blake

Design director

Sana Qureshi

Lead developer

Mateus Lima

Copy and naming

Slopless Design · reference render

Everything above this panel is the design

Design code sd1.hVQxDsIwEPtLZ4polaUj8A4GFEoJShvUqAO_x75LqnRAXXO5i2P7zIs5ryqcVdfu3JpLdcC5F4upo94h9k-HRV4NoMI0R9MYTOJ9eYmD6ggiljnt6d0nNqRkwQME-44jQtBZmkMhbxu5v-UH_oxdmZU6bIaNrj8wH0FmsqUGuMkrOYposcS_3IBPoDHFFP7lbHAeoaAphUopk_4G3IXFvthGmXITLCA7S97BzAYJNjwiAtwyShjuPAilFX__AFjEUOTMTmdSfsURJuv6eSAOOiUd-jBN_NMNLaX47cl0yQA_ZCx8 (Art Deco), drawn by the Slopless preview renderer with sample copy. Use it as a visual guide while building: design/DESIGN.md and design/tokens.json are the source of truth. Every section root carries data-pattern with its pattern id.

Viewport

Without ?viewport= the render follows the window width once scripts run. Screenshot at 1440 px with ?viewport=desktop and at 375 px with ?viewport=phone.

Tokens at a glance

Palette: monochrome, dark · bg #0E0D0B · text #E8E0CB · accent #C9A24B
Type: Limelight / Josefin Sans · scale 1.414, base 17px
Grid: 12 columns, gutter 24px, max 1200px · section space 136px
Shape: radius 0px · border double 3px · shadow none · motion subtle

Sections on the about page (/about), top to bottom

Each link shows that pattern alone with these tokens, beside its rule, grid areas, slots, notes and layout tree.

nav.deco-crest-symmetric Symmetric crest · nav, on every pageLinks on the left (1–5), a monogram crest at the exact centre (6–7), a ghost CTA on the right (10–12); a double hairline closes the bar.
content.deco-proscenium-text Proscenium text · contentTitle in caps centred on 2–11 at step 5, ornament 4–9, a centred lead on 3–10, then two mirrored body columns 2–6 and 7–11.
stats.deco-gilt-figures Gilt figures · statsA centred label, then three or four figures in one ruled row across 2–11: numeral at step 5 in the gold heading colour, caps label, small caption, vertical hairlines between.
team.deco-medallions Portrait medallions · teamCentred header on 3–10; portraits as circular duotone medallions four per row across 1–12, name in spaced capitals and role centred beneath.
footer.deco-sunburst-base Sunburst base · footer, on every pageCentred stack: a small half-sun, the wordmark, an ornament, the links on one line, the legal line.

Spec bundle (JSON): DESIGN.md, tokens.json and layout.json for this code
Art Deco style page: principles, do and don't, every pattern live
Open this design in the picker

To see the user's own copy, append the #b=… part of their picker link to this URL. It is read in the browser only and never sent to the server.