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About

How we think

Each engagement starts with a two-week audit: interviews with customers, sales and the people who build the product. The brief writes itself after that.

We hand over everything — source files, a living brand system and a website your team can edit without calling us.

140+

launches shipped

12

years independent

9 of 10

clients return

Twelve years in numbers

Our team is eleven people: strategists, writers, designers and two engineers who ship what the others draw.

140+

launches shipped

Since 2014

12

years independent

2025

9 of 10

clients return

Audited

31%

average lift in demo requests

Last 12 months

The studio

Our process

Rita Carvalho

Founder, strategy

Owen Blake

Design director

Sana Qureshi

Lead developer

Mateus Lima

Copy and naming

Northfold

Strategy and design for companies that make things

you@example.com
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